John Currie, VP of Sales and Marketing at ThruPore: “I needed top-offunnel marketing tactics to execute my sales strategy. CIENCE understood the problems very well and put a team in place to execute.”

ThruPore approached CIENCE with the request to expand its customer base by generating a constant flow of qualified leads. Within a short space of time, CIENCE has composed a team of dedicated and welltrained specialists to meet customer objectives. As John Currie later said: “CIENCE has impressed me with the depth and breadth of the team they put on ThruPore. There is a full-time Sales Development Representative, a top-notch Market Researcher, a great Project Manager, and part-time Content writers and web-landing-page developers.”

From the very beginning, the team fully understood the intricacy of the task they faced. ThruPore, at the time, was a relatively new player in a niche market. More importantly, the catalysts they develop are a particularly innovative, technically complex, and multifaceted product. This posed additional difficulties to clearly define boundaries for the Ideal Customer Profile. The reason was that ThruPore’s catalysts are not limited solely to the chemical industry, but can be customized and successfully applied across multiple domains. Apart from that, the technical complexity of the product made it harder to convey a value proposition and required a highly technical sale.

The starting point of the campaign was the focus on Chemical and Oil & Gas industries; however, as the campaign gained momentum, it expanded to other areas such as Fuel and Cell manufacturers, E-Cigarettes, and Pharmaceutical.

“CIENCE understood the problems very well and put a team in place to execute.”