B2B Demand Generation: In-Market Buyers GTM Strategy
The95:5 rule (backed by research by Linkedin and the Ehrenberg-Bass Institute) where only 5% of...
Sales Data
CIENCE GO Data Upgrades
CIENCE GO Data Upgrades Deliver Enhanced Accuracy and Reach
Top 15 Customer Data Platforms for 2024
Nowadays, it can take from twenty-five to thirty touch points to make a sale because prospects are...
Go Beyond Metrics with Session Recordings in CIENCE GO Analytics
Understanding your website's user behavior is a crucial part of crafting an impactful B2B digital...
Podcast
In this episode of the Enterprise Sales Development Podcast, host Eric Quamstrom interviews Donald C. Kelly, founder of The Sales Evangelist. Donald...
In this episode of the Enterprise Sales Development Podcast, host Eric interviews Jimmy Chen, Director of Sales Development at Envoy. Jimmy shares...
Account-Based Marketing
SaaS Marketing: 7 Most Successful Strategies for 2024
Standing out in a $232 Bn SaaS market is tough. The industry has several players trying to stay...
Prospecting Magic: Familiarity
Top-of-the-funnel prospecting is hard. Probabilities within sales development are low, regardless...
B2B Lead Prioritization: CIENCE's Predictive Engagement Strategy
Hey there, sales and marketing leaders! Let's be real here in Q1, 2024: how many times (lately)...
Advertising
Retargeting vs. Remarketing: Which Strategy to Choose?
B2B marketing is increasingly becoming important as global marketing spending is expected to reach ...
What Is Retargeting? Best Practices for Running an Ad Retargeting Campaign
Converting every website visitor into a customer is a marketer’s dream, but the reality is quite...
What Is Remarketing and How Does It Work?
More often than not, customers do not convert after only one interaction with your brand. According...
Data for ABM
Lead Generation
B2B Demand Generation: In-Market Buyers GTM Strategy
The95:5 rule (backed by research by Linkedin and the Ehrenberg-Bass Institute) where only 5% of...
Top B2B Lead Generation Hacks for Explosive Sales Growth
In the fast-paced realm of B2B marketing, lead generation stands as the cornerstone of sales...
Tools
Latest Enhancements to the CIENCE GO Platform (Q4 2023)
Overview of Recent Upgrades to the CIENCE GO Platform The CIENCE GO Platform has recently undergone...
(Making the Most of) Inbound Marketing Strategy
Unveiling the Mysteries of Source Attribution: Inbound Marketing Strategy Insights from CIENCE In...
Top 30 Sales Prospecting Tools for a Prosperous 2024
Are you in search of the most effective methods for generating leads? You’re not alone. HubSpot...
News & Updates
Read full post: CIENCE Wins Gartner Digital Markets Award
CIENCE Wins Gartner Digital Markets Award
At CIENCE, we're thrilled to share some exciting news: We've been honored by Gartner and theUpCity...
Read full post: Six Years at the Summit: CIENCE Tops Clutch 1000 Again
Six Years at the Summit: CIENCE Tops Clutch 1000 Again
6X in 2023 Every year end brings a season of reflection and celebration, and here at CIENCE, we...
Read full post: Latest Enhancements to the CIENCE GO Platform (Q4 2023)
Latest Enhancements to the CIENCE GO Platform (Q4 2023)
Overview of Recent Upgrades to the CIENCE GO Platform The CIENCE GO Platform has recently undergone...
Read full post: CIENCE Acquires Steer Campaign
CIENCE Acquires Steer Campaign
We at CIENCE are thrilled to announce our latest strategic move in the open source arena – the...