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Do you love December just like we do? People buy presents for their loved ones, decorate their homes and offices. Everything looks like a fairy tale with all those Santas and deer, lights and snow. This is just the right time for everyone to look back and summarize the past twelve-month-long journey around the sun. 2018 has been remarkable here at CIENCE!…
Customer Experience has become an increasingly popular term in recent years. Companies that provide exceptional CX better retain their clients. Lacking up-to-date data and a clear vision or company culture hinder a company from delivering great customer experience. Recently, we decided to learn more about CX by speaking with Carlos Hidalgo, founder and CEO of VisumCx, who has helped many…
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Buyer Persona vs. Ideal Customer Profile: How They Help Your Sales