Blog

When it comes to outbound email, there are many important things to consider. Here’s a few examples: Writing to a specific audience based on persona and industryUsing the right tone and cadenceKeeping your email short, enticing, and readable (at an elementary level) These are just some of the most important aspects of any great outbound email that create positive engagements. …

It’s almost incalculable how much the Coronavirus has affected our everyday life and workflows. While everyone, including customers, has shifted towards work from home (WFH) policies, business owners all over the world are left to wonder: Will we be able to sell our products or services, and what is the best path to profits in such difficult times? CIENCE has worked…

Digital selling platforms are quickly replacing phone-based and in-person selling today. Though B2C industries may be leading this change, B2B sales are not far behind. Consumerization of customer expectations is a natural outcome of this shift. Therefore having a customer-centric mindset and providing a great customer experience is becoming more critical in the B2B space as well.  90% of B2B…

Before we dive into the highlights and lowlights of the Good, Bad and Ugly cold emails from Q1, let us take a collective deep breath. Hold and exhale slowly. In the grand scheme of life, yes, cold emails take a backseat to our safety and health. But they can introduce hospitals to systems that can help save lives by generating…

On April 6th, The Financial Times revealed CIENCE as #31 on its inaugural listing of the fastest-growing privately-held companies in America. This list provides a view of the companies experiencing fast growth and success despite the unpredictable conditions of today’s economy.Top 500 companies in the Americas have achieved the highest growth in revenues between 2015 and 2018 and were included…

The mechanics of getting outbound to work are deceptively complex, and it turns out the economics are too: even at a relatively small scale, it can be a little daunting to understand the math of outbound. But, without properly looking at the numbers, it’s not possible to make a rational decision about spending on the outbound. As with other customer…

CIENCE today became one of only a handful of Advanced Implementation Certified Partners in the United States. After a rigorous certification process, seven CIENCE-tists earned the Advanced Implementation Certification (AIC). This certification qualifies CIENCE as a HubSpot-approved partner for CRM Migration and Integration projects. While we are proud of our accomplishments, we're more excited about what it means for our…

In 2015, HubSpot published the result of their traffic research, stating that 46% of traffic that B2B companies across all the industries get to their websites is direct. However, according to Paul Koks and Online Metrics, direct traffic over 20% is a sign of incorrect Google Analytics settings. Direct traffic remains an enigma for marketers. Yet the truth of the…