Best of the CIENCE Blog
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What's the price of lead? That's a dominating question of any business when it comes to sales process. And most importantly - is there a way to decrease it?
The current generation of marketers proclaimed Inbound the new black a couple of years ago (as in highly fashionable). However, the "old" methods shouldn't be abandoned. Just the opposite, under the radar, Outbound has retained it's position as a tried and true go-to-market and even evolved-- adopting the best practices of the new era. Furthermore, when it comes to B2B, outbound…
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Outbound marketing (OM) is a compound activity that aims to gain more leads in a sales funnel. It consists of many different processes and is managed by a sales team in cooperation with marketing experts. That is why understanding how outbound marketing works might be a difficult task. We, at CIENCE, have been studying this process for quite a while. Furthermore,…
Cold email deliverability is Achilles heel of any campaign. However, you can control it by configuring your email account and working with templates.