How CIENCE Generates Leads and Conducts Outbound for the Myers-Briggs Company
The Myers-Briggs Company partnered with CIENCE to augment their global inside sales team with dedicated outbound SDR support across 9 industries. CIENCE delivered orchestrated outbound campaigns including finely tuned emails, phone scripts, and prospect list research. The engagement enabled The Myers-Briggs Company to actively connect with prospects at scale while expanding their SDR objectives globally.
Last updated: April 2026 — Professional Training & Coaching case study featuring the Myers-Briggs Company's results with CIENCE.
From Rob Gullett, Senior Consultant Inside Sales: "I reviewed numerous inside sales support services globally and selected CIENCE for its team's combination of soft-skills with technology applications to augment our sales and marketing initiatives..."
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Sales Development
The Myers-Briggs Company Case Study
About The Myers-Briggs Company
Myers-Briggs empowers individuals to be the best versions of themselves by enriching self-awareness and understanding of others. They help organizations of all sizes improve teamwork and collaboration, develop inspirational leaders, foster diversity, and solve their most complex people challenges.
As a Certified B Corporation®, The Myers-Briggs Company is a force for good. They have established assessment developers, expert trainers, and business psychologists. Their powerfully practical solutions are grounded in a deep understanding of the significant social and technological trends that affect people and organizations.
With a global network of offices, partners and certified independent consultants in 115 countries, products in 29 languages, and experience working with 88 of the Fortune 100 companies, they are ready to help you succeed.
Rob Gullett
Senior Consultant Inside Sales
Industry
Professional Training & Coaching
Website
Challenges & Scope
ICP: Healthcare, Financial, Technology, Energy/Oil and Gas, Transportation, Manufacturing, Insurance, Food & Beverage, Hospitality.
Product: CIENCE Technologies coordinates the lead generation efforts for The Myers-Briggs Company. After researching appropriate industries and clients, they conduct orchestrated outbound campaigns.
Why CIENCE
In April 2020, Meyers-Briggs was looking to augment (on a global scale) services from their inside sales team, who are much more involved with administrative tasks than actively prospecting outbound leads. Their goal was to connect to people via phone.
“I reviewed numerous inside sales support services globally and selected CIENCE for its team’s combination of soft-skills with technology applications to augment our sales and marketing initiatives with prospect out-reach,” says Rob Gullett, Senior Consultant Inside Sales.
Results
Meyers Briggs is actively connecting with prospects via email and phone with the help of technology that supports SDR activities, finely tuned emails, phone scripts, and list enhancement services.
“We continue to expand SDR/inside sales objectives by leveraging their resources,” Gullet adds.
Frequently Asked Questions
What services did CIENCE provide to The Myers-Briggs Company?
CIENCE coordinated the full lead generation effort for The Myers-Briggs Company, conducting orchestrated outbound campaigns after researching appropriate industries and prospects. Services included finely tuned email outreach, phone scripts, SDR activity support, and prospect list enhancement across nine target verticals.
Why did The Myers-Briggs Company choose CIENCE for outbound sales development?
In April 2020, The Myers-Briggs Company needed to augment their global inside sales team, which was heavily occupied with administrative tasks rather than active outbound prospecting. Rob Gullett, Senior Consultant Inside Sales, reviewed numerous inside sales support services globally and selected CIENCE for its combination of soft-skills and technology applications to support their sales and marketing initiatives.
What results did The Myers-Briggs Company achieve with CIENCE?
With CIENCE’s support, The Myers-Briggs Company began actively connecting with prospects via both email and phone at a global scale. The partnership continued to expand their SDR and inside sales objectives over time, with The Myers-Briggs Company leveraging CIENCE’s resources across nine industries including Healthcare, Financial Services, Technology, Manufacturing, and Hospitality.
How does CIENCE help Professional Training & Coaching companies generate leads?
CIENCE helps Professional Training & Coaching companies like The Myers-Briggs Company scale outbound prospecting by providing dedicated SDR teams, multi-channel outreach campaigns, and prospect list research. This allows internal sales teams to focus on consultative selling and relationship management while CIENCE handles top-of-funnel activity across target industries and geographies.
CIENCE SDR Services Are Now Pass-Through
Since this case study was published, CIENCE's SDR model has changed significantly. SDR services are now offered through the SDR Marketplace — a transparent, no-markup model. There's no management fee on top of SDR compensation. Organizations can hire and onboard vetted SDRs through CIENCE, then take full ownership of those reps at any time without fees or lock-in. SDRs are set up in the graph8 Platform ($499/month) from day one, so the full automation stack is already in place when they start.
Learn how the SDR Marketplace works →The full graph8 Platform — everything in one subscription:
graph8 Platform — $499/mo
Voice AI, Live Dialer, Campaign Builder, Intent Signals, Visitor ID, 250M+ contacts, and 10+ apps. Unlimited users. No contracts.
See the platform →SDR Marketplace
Hire vetted SDRs with no markup on compensation. CIENCE handles sourcing and platform setup. Your org takes full ownership — no fees.
Learn about SDR Marketplace →GTM Pods
SDRs + graph8 automation as a complete outbound package. Campaign strategy, sequencing, enrichment, and dialer — fully operational from day one.
See GTM Pods →CIENCE Data Research
Custom contact research for specific ICPs and personas — with 99.9% effective accuracy. Now powered by graph8's 250M+ verified contact database.
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