How CIENCE Generates Leads and Executes Outbound for Joveo
Joveo, a programmatic job advertising platform, partnered with CIENCE to outsource lead generation targeting managers through C-level roles in nursing, retail, hospitality, and logistics. Through multichannel email, phone, and LinkedIn campaigns, Joveo generated hundreds of new leads and connections. The engagement decreased cost per lead and freed sales reps to spend more time with warm prospects.
Last updated: April 2026 — Computer Software case study featuring Joveo's results with CIENCE.
From Ajith Segaram, Vice President of Sales & Operations: "we wanted to allow our sales reps to spend more time in front of customers and warm prospects; by leveraging CIENCE, we were able to decrease our cost per lead and gain more face time with our clients."
Sales Development
Joveo Case Study
About Joveo
Joveo is a comprehensive, programmatic job advertising platform that serves recruitment marketing agencies, job boards, staffing companies, RPOs, and employers, globally.
Ajith Segaram
Vice President of Sales & Operations
Industry
Computer Software
Website
Challenges & Scope
ICP: Nursing, Home Healthcare, Retail, Hospitality, Transportation, and Logistics.
Product: Job Publishing Management Tools.
CIENCE Technologies coordinates the lead generation efforts for Joveo. After researching appropriate industries and ideal, prospective accounts, they conduct cold, multichannel marketing campaigns.
Why CIENCE
“They were able to adapt to our unique sales cycle and were flexible with our options. If you are looking for a knowledgeable and flexible team to help you with your lead generation, you should consider the CIENCE team.” – says Ajith Segaram, Joveo’s Vice President of Sales and Operations.In November 2019, Joveo hired CIENCE to outsource their lead generation, focusing on managers up through C-level positions in the industries of nursing, retail, hospitality, transportation, and logistics. Their target audience was large organizations with 300+ jobs to fill. CIENCE did their homework, tailoring a campaign to best first Joveo’s needs.
“Great support from the team,” says Ajith, “they have experience and a clear multi-channel strategy and provide regular updates and feedback. From an Account Management perspective, they were effortless to work with and provided us flexible options.”
Results
Joveo established hundreds of brand new leads and connections via email, phone, and LinkedIn campaigns
As Ajith says, “we wanted to allow our sales reps to spend more time in front of customers and warm prospects; by leveraging CIENCE, we were able to decrease our cost per lead and gain more face time with our clients.”
Frequently Asked Questions
What results did Joveo achieve with CIENCE?
Joveo generated hundreds of brand new leads and connections through multichannel email, phone, and LinkedIn campaigns. By outsourcing lead generation to CIENCE, Joveo decreased cost per lead and enabled its sales reps to spend more time in front of customers and warm prospects.
What industries did CIENCE target for Joveo?
CIENCE targeted decision-makers — from managers through C-level — in nursing, home healthcare, retail, hospitality, transportation, and logistics. Campaigns focused on large organizations with 300 or more open positions to fill.
Why did Joveo choose CIENCE for lead generation?
Joveo selected CIENCE for their ability to adapt to a unique sales cycle and their flexible, multichannel approach. According to Ajith Segaram, Vice President of Sales & Operations, the CIENCE team provided great support, regular feedback, and effortless account management throughout the engagement.
How did CIENCE structure its outreach campaigns for Joveo?
CIENCE researched appropriate industries and ideal prospective accounts before executing cold outreach across email, phone, and LinkedIn. Campaigns were tailored to Joveo’s specific needs and targeted organizations looking to fill 300 or more jobs, with outreach beginning in November 2019.
Lead Generation, Automated and Scaled
Since this case study, CIENCE has expanded from managed services to a full AI-first GTM platform. The graph8 Platform ($499/month) gives sales teams multi-channel Campaign Builder, Intent Signals, Visitor ID, Live Dialer with 5x connect rates, and 250M+ verified contacts — all in one place. Managed lead generation programs are still available for teams that want CIENCE to run the operation end-to-end.
See lead generation options →The full graph8 Platform — everything in one subscription:
graph8 Platform — $499/mo
Voice AI, Live Dialer, Campaign Builder, Intent Signals, Visitor ID, 250M+ contacts, and 10+ apps. Unlimited users. No contracts.
See the platform →SDR Marketplace
Hire vetted SDRs with no markup on compensation. CIENCE handles sourcing and platform setup. Your org takes full ownership — no fees.
Learn about SDR Marketplace →GTM Pods
SDRs + graph8 automation as a complete outbound package. Campaign strategy, sequencing, enrichment, and dialer — fully operational from day one.
See GTM Pods →CIENCE Data Research
Custom contact research for specific ICPs and personas — with 99.9% effective accuracy. Now powered by graph8's 250M+ verified contact database.
Explore data services →Explore Other Computer Software Case Studies
