Sales Development

Fairygodboss Case Study

About Fairygodboss

Fairygodboss is the largest career community for women. They help companies enhance their employment brand while reaching over 4M career-minded women to fill their recruitment pipeline with qualified, diverse women applicants.

Danna Hendrickson

Head of Demand Generation

Industry

Information Services

Website

fairygodboss.com

Challenges & Scope

ICP: Real Estate, Construction, Government, Aerospace/Defense, Biotech/Pharma, Healthcare.

Product:  A tool to help companies diversify their workforce from a pool of over 4 million career-minded women.

CIENCE Technologies coordinates the lead generation efforts for Fairygodboss. After researching appropriate industries and clients, they conduct cold-email campaigns.

Why CIENCE

“I like how organized and communicative the CIENCE team is. We have a great account manager who communicates results and is proactive. Our SDRs are results-oriented and helpful.” Danna Hendrickson, Head of Demand Generation at Fairygodboss.

While Fairygodboss had many well-known brands associated with its company, they decided to work with CIENCE to accelerate their growth. They understood that converting quality leads to appointments could help scale their business rapidly and expand their reach to other companies that could benefit from a more diverse workforce.

Results

Outreach began in October 2019. Especially considering the size of the organizations targeted, the quality of responses to the campaigns was very impressive with an almost even split between negative and positive responses.

Fairygodboss was pleased to have CIENCE setting several appointments a week for them with hard to reach companies.

Frequently Asked Questions

How did CIENCE help Fairygodboss generate leads?

CIENCE coordinated Fairygodboss’s lead generation by researching target industries and running cold-email outreach campaigns on their behalf. Targeted verticals included Real Estate, Construction, Government, Aerospace/Defense, Biotech/Pharma, and Healthcare. This connected Fairygodboss with enterprise companies looking to build more diverse workforces from a pool of over 4 million career-minded women.

What results did Fairygodboss achieve with CIENCE?

Fairygodboss saw several qualified appointments booked per week with hard-to-reach enterprise companies. The campaign launched in October 2019 and delivered impressive response rates, with a near-even split between positive and negative replies. The quality of responses was especially notable given the size and seniority of the organizations being targeted.

Why did Fairygodboss choose CIENCE for outbound sales development?

Fairygodboss chose CIENCE to accelerate growth and convert quality leads into appointments at scale. Head of Demand Generation Danna Hendrickson praised the team for being organized, communicative, and results-oriented. CIENCE’s proactive account management and experienced SDRs made them a strong fit for Fairygodboss’s outbound strategy.

What industries did CIENCE target for Fairygodboss?

CIENCE targeted companies in Real Estate, Construction, Government, Aerospace/Defense, Biotech/Pharma, and Healthcare on behalf of Fairygodboss. These sectors were identified as having the strongest need for Fairygodboss’s diversity recruitment product, which helps companies fill their hiring pipelines with qualified, diverse women applicants.

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