CIENCE Acquires Steer Campaign for GO Engage

CIENCE acquired Steer Campaign — an open-source marketing automation company built on Mautic — to power its GO Engage product, combining email and SMS campaign automation with CIENCE’s B2B lead generation platform.

Last Refreshed: November 2025 — updated product descriptions, added GO Engage launch context, and refreshed CTAs.

From Thomas Cornelius, Founder & CEO, graph8: “Most B2B teams are running marketing and sales on disconnected tools — data in one place, outreach in another, automation in a third. When you bring those into a single platform, the compounding effect on pipeline is significant. That’s what this acquisition enables.”

CIENCE acquired Steer Campaign — an open-source marketing automation company — as a direct move to bring email and SMS campaign execution inside the same platform its clients use for data and outbound. Steer co-founders Mohammad Abu Musa and Mohammad Lahlouh joined the CIENCE team as part of the acquisition.

Steer Campaign built its reputation on Mautic — one of the most widely used open-source marketing automation platforms — with deep expertise in hosting, customizing, and training teams on multi-channel campaign execution. Their toolset lets B2B teams run email and SMS campaigns from a single system, without the per-seat pricing of enterprise alternatives.

Mautic is a powerful open-source marketing automation software that enables businesses to connect and engage with their customers effectively and efficiently. It provides a range of tools for creating and managing digital marketing campaigns, including email marketing, social media marketing, and lead management. Its open-source nature means that it’s customizable and adaptable to various business needs, with a community of developers continuously contributing to its improvement.

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The integration gives CIENCE clients direct access to open-source marketing automation — layered on top of the B2B data, outbound SDR services, and intent signals already inside the platform. The first product built from this integration is GO Engage.

GO Engage connects outbound campaign execution to the full CIENCE data and SDR infrastructure — so teams can run sequences, trigger follow-ups, and track responses in the same platform they use to prospect. For companies already using CIENCE, it removes a category of vendor entirely.

CIENCE now serves 2,500+ B2B companies across 250+ industries. The acquisition extends that reach into marketing automation — rated 4.6/5 on Capterra — without requiring clients to add another tool to their stack.

“The CIENCE team created a scalable, predictable pipeline — we brought in over 4,000 qualified leads in the first four months.” — August Ash, Marketing Agency

CIENCE + graph8 pricing: $5,000 one-time GTM system setup, $2,499/mo managed execution, and the graph8 platform at $499/mo. No long-term contracts. See full pricing →

Whether or not you decide to work with us, you’ll walk away with a clear picture of where your pipeline is leaking and what it would take to fix it.

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“CIENCE set up meetings with larger hospital systems we hadn’t been able to reach on our own — the results far exceeded what we expected.” — QuickrCare, Healthcare

Frequently Asked Questions

What is Steer Campaign?

Steer Campaign is an open-source marketing automation company specializing in Mautic — a customizable platform for email marketing, SMS campaigns, and lead management. Founded by Mohammad Abu Musa and Mohammad Lahlouh, Steer provided hosting, customization, and training services for businesses using Mautic.

What is CIENCE GO Engage?

GO Engage is the marketing automation product CIENCE built after acquiring Steer Campaign. It integrates Mautic-based email and SMS campaign capabilities directly into the CIENCE platform, giving B2B clients a unified tool for lead generation, outreach automation, and sales acceleration without switching between multiple vendors.

How does this acquisition benefit CIENCE clients?

CIENCE clients gain access to open-source marketing automation capabilities integrated with their existing lead generation and sales acceleration services. This means running email and SMS campaigns from the same platform they use for data, intent, and outbound — eliminating the need for a separate marketing automation tool.