Step 1
Campaign Setup
Describe the type of outbound motion
Step 2
Audience & Execution
Configure your audience size and sequence details
Audience & Sequences
SDR Capacity Model
Dials in Sequence15,000
Dial Capacity / SDR / month4,500
SDRs for Full Coverage4
Effective Dial Capacity9,000
Coverage Achieved60.00%
Step 3
Cost & Capacity
Estimated all-in monthly cost
Platform & Credits
AI/Enrichment Credits200,000
Contact Credits200,000
LinkedIn Credits10,000
Domain Credits42,500
Mailbox Credits37,500
Website Credits0
Included Credits75,000
Additional Credits / month$2,075
Total Credits490,000
SDR Cost
Total SDR Cost$4,000
Team & Platform
GTM Team Fee$2,000
Platform Base$499
Total Monthly Cost (Base)$8,574
Excludes performance bonuses
Step 4
Conversion Assumptions
Adjusted rates based on your scenario inputs. Click to edit.
Email Response
2.40%
Phone Connect
5.00%
LinkedIn Response
2.40%
Close Rate
20.00%
Step 5
Outcomes & Targets
Indicative targets based on your coverage and adjusted response rates
Target Settings
Aim for 4× ROI baseline
Default: $20,000
Company truth
Target (Monthly)12
Assigned SDRs2
Per SDR Target6
Estimated Opportunities
Email Opportunities14
Outbound Call Opportunities23
LinkedIn Opportunities2
Website Visitor Opportunities0
Estimated Total Opportunities39
Commercial Impact
Pipeline Creation
$780,000
Closed Won (Indicative)
$156,000
ROI Multiple
7.93×
Performance Ratio
3.25×
Performance Bonuses
SDR Bonus Pool
$9,100
Based on 3.25× performance
Team Bonus
$2,000
1.5×+ unlocked ($2,000)
Total Monthly (All-In)
$19,674
Including bonuses
All figures are indicative and scenario-based. Actual results may vary.