Lead Generation Blog by CIENCE - Strategies, Tips, Case Studies

In this episode of the Enterprise Sales Development Podcast, host Eric Quamstrom interviews Donald C. Kelly, founder of The Sales Evangelist. Donald...

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Jimmy Chen appears on Enterprise Sales Development

Podcast 50 min

Mastering the MATT Framework: Unlocking the Secrets to Successful Sales Development

In this episode of the Enterprise Sales Development Podcast, host Eric interviews Jimmy Chen, Director of Sales Development at Envoy. Jimmy shares...

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Account-Based Marketing

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Read full post: How Account-Based Sales Development Can Boost Your Business Growth

B2B Sales | 5 min read

How Account-Based Sales Development Can Boost Your Business Growth

In the world of B2B sales, account-based selling (ABS) is a powerful strategy. It focuses on ...

Post by Taylor McFarland

Featured image: Inbound Marketing vs Outbound Marketing - Read full post: Inbound vs. Outbound Marketing: What Works Better for Your Business?

Inbound | 9 min read

Inbound vs. Outbound Marketing: What Works Better for Your Business?

Outbound versus inbound—the long-lasting battle between these two camps of marketers has been...

Post by Tania Ilutsa

Read full post: SaaS Marketing: 7 Most Successful Strategies for 2024

Account-Based Marketing | 7 min read

SaaS Marketing: 7 Most Successful Strategies for 2024

Standing out in a $232 Bn SaaS market is tough. The industry has several players trying to stay...

Post by Carl Torrence

Advertising

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Read full post: Retargeting vs. Remarketing: Which Strategy to Choose?

Advertising | 5 min read

Retargeting vs. Remarketing: Which Strategy to Choose?

B2B marketing is increasingly becoming important as global marketing spending is expected to reach ...

Post by Kevin Brookshire

Featured image: What Is Retargeting? - Read full post: What Is Retargeting? Best Practices for Running an Ad Retargeting Campaign

Advertising | 9 min read

What Is Retargeting? Best Practices for Running an Ad Retargeting Campaign

Converting every website visitor into a customer is a marketer’s dream, but the reality is quite...

Post by Vladimir Lukić

Featured image: What Is B2B Remarketing and How Does It Work? - Read full post: What Is Remarketing and How Does It Work?

Prospecting | 6 min read

What Is Remarketing and How Does It Work?

More often than not, customers do not convert after only one interaction with your brand. According...

Post by Meg Grasmick

Turn Prospects to Profit with Expert Inbound SDR

Scale your outreach and hit your sales targets faster with CIENCE’s Outbound SDR service. Our teams are experts in turning prospects into opportunities.

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Lead Generation

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Read full post: 7 Strategic Benefits of Content Syndication for B2B Growth

Lead Generation | 7 min read

7 Strategic Benefits of Content Syndication for B2B Growth

In B2B, capturing the right audience's attention with engaging and relevant content based on a...

Post by Viktoriia Dankovych

Read full post: Top 14 AI Lead Generation Software & Tools: A Detailed Comparison

Lead Generation | 13 min read

Top 14 AI Lead Generation Software & Tools: A Detailed Comparison

Top 14 AI Lead Generation Tools & Software for 2025 AI lead generation software helps businesses...

Post by Soundarya Jayaraman

Read full post: The Power of Direct Mail: Why it Still Works for Lead Generation

Lead Generation | 4 min read

The Power of Direct Mail: Why it Still Works for Lead Generation

Why do some of the most innovative marketers still rely on direct mail in a digital-first world?

Post by Carly Jaspan

Sales & Marketing Experts

Anastasiia Holovnenko

Content Writer at CIENCE

Anastasiia Holovnenko is a Content Writer at CIENCE Technologies. She creates articles and guides on B2B Lead Generation. She is passionate about psychology, literature and cinematography.

Emanuel Valdés

Content Writer at CIENCE

Emanuel is a content writer at CIENCE. He has firsthand experience in inbound marketing and content management. A lifelong bookworm and cinema enthusiast, he’s always on the chase for the hottest B2B marketing-related content out there.

Kim Purcell

Editorial Manager at CIENCE

Kim Purcell is the editorial manager at CIENCE. Her extensive background includes writing and editing for publishing, IT, and digital media industries, with a special focus on marketing strategies, multimedia content, design, and product development.

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