Buy Business Leads in 2025: 20+ Top Platforms Reviewed

To buy leads or not ⁉️

Every business faces this choice when seeking growth and stability: build leads in-house or buy them. Building leads involves hiring teams to create your ICP and BP, then gathering robust contact profiles—a time-consuming and costly process. Alternatively, using a lead generation platform or buying leads from reputable data providers can save time, effort, and often deliver quality data that boosts your sales process.

In this article, we’ll explore the top 21 best places to buy leads and why buying leads can be a smart choice for your business.

What Is a Lead Provider?

A B2B lead provider is a company that offers tools, services, or leads to fill your sales pipeline with fresh leads. These providers often specialize in delivering B2B contacts segmented by criteria like job title, company size, or location. Some lead providers go further by supporting your entire marketing strategy with services such as email verification, audience building, and campaign management.

A proper lead provider only operates with data that is GDPR compliant, doesn’t provide the same list to multiple customers, and finds leads that would be perfect for your needs.

So what makes a lead list provider stand out? Eric Quanstrom, CMO at CIENCE, revealed:

First and most importantly is accuracy and updating of records. You can often glean this by asking how the provider gets their records and how regularly they update them. Listen for answers that would be red flags, such as if they don’t have automated ways of regularly validating records.

The best way to validate a contact record is to use it (as part of outbound campaigns we control, for instance) and have that usage connected to the database so that decayed or inaccurate records are filtered out automatically.

21 Best Companies to Buy Leads for Your Business

In this list, we’ve gathered the best lead list companies on the market where you can buy leads and get services such as email identification and verification, audience building, data enrichment, and even hiring. 

1. CIENCE

Pricing: Tailored plans based on your business needs, ensuring maximum ROI
Free Trial: Consultation available to explore options
CRM Integration: Seamless integration with major platforms (e.g., HubSpot, Salesforce)
Key Offering: Comprehensive lead generation solutions with dynamic, highly targeted lead data

CIENCE stands out as a premier sales intelligence solution, offering far more than just a lead database. With over 200 million verified lead records, the platform is continuously enriched and cleansed to ensure accuracy, reliability, and freshness. CIENCE doesn’t just provide static lists; it delivers dynamic, ICP-specific audiences tailored to your business, ensuring the best-fit leads for your campaigns.

Pricing Transparency & Value:

CIENCE’s pricing model is custom-built for flexibility and scalability, designed to meet the unique requirements of businesses of all sizes. Whether you’re a startup looking to ramp up your outbound efforts or an established enterprise scaling its global reach, CIENCE ensures your investment translates directly into measurable outcomes. By working closely with clients, CIENCE’s team creates a strategy that aligns with your sales goals, offering maximum ROI without unnecessary features or costs.

Core Features and Benefits:

• Dynamic Audiences: Unlike traditional lead lists that quickly lose relevance, CIENCE creates living datasets, ensuring your outreach remains timely and effective.
• End-to-End Support: From personalized research to orchestrated outbound campaigns, CIENCE’s SDR professionals execute strategies that drive conversions.
• Multi-Channel Capabilities: Go beyond email campaigns with options like B2B content syndication, website visitor tracking, and direct mail, enhancing the quality of engagement.
• Data Accuracy: Leads are continuously validated through real-time sales efforts, ensuring that each contact is actionable and relevant.

Why CIENCE is #1:

What truly sets CIENCE apart is its hybrid approach. Clients benefit from technology-driven insights powered by MemoryAI while also leveraging human expertise for tailored strategies. By combining automation with high-touch services, CIENCE enables you to focus on building relationships with prospects rather than managing cumbersome data processes.

Customer Spotlight:

"There is no disconnect between Sales teams and their Growth teams. Sales was articulate in helping prescribe a solution. We sought them out for a different solution that would have cost us more and made them more money. But they understood the problem to solve and prescribed a solution that is meeting the objectives." - Jeff M.

2. ZoomInfo

Source: Zoominfo

Pricing: By request
Free Trial: Available
CRM Integration: Available
Key Offering: Lead data with emphasis on quality 

ZoomInfo offers more than 600 captured profiles and over 260 million published ones to discover buyers that match your ICP. It works on buyer intent, website visitor tracking, customer interaction analysis, and email automation. It also offers data segmentation, data management, and data enrichment.

3. Apollo.io

Source: Apollo

Pricing: $49 to $199 per month
Free Trial: Available
CRM Integration: Available
Key Offering: All-in-one sales and engagement platform

Apollo.io combines a robust B2B database with outreach automation to supercharge sales pipelines. With over 250 million contacts and verified email addresses, Apollo.io enables sales teams to target prospects with precision.

Its engagement features include automated email sequencing, call logging, and analytics, helping teams stay on track to meet their KPIs. With seamless CRM integration and advanced filters, Apollo.io is an ideal tool for scaling outbound sales efforts.

4. Cognism

Source: Cognism

Pricing: By request
Free Trial: Available
CRM Integration: Available
Key Offering: Revenue-focused prospecting and lead generation

Cognism is a sales acceleration platform specializing in B2B lead generation and outbound sales. It provides GDPR-compliant contact data enriched with key insights like intent data and verified business emails. The tool features advanced filtering options, enabling teams to build highly targeted prospecting lists tailored to their ICP.

With Cognism’s proprietary database and AI-powered data enrichment, sales teams can uncover decision-makers faster and engage them with personalized outreach campaigns. Its seamless CRM integrations, including HubSpot and Salesforce, allow for efficient workflow management and pipeline optimization.

5. LinkedIn Sales Navigator

Source: LinkedIn Sales Navigator

Pricing: $79.99 to $125 per user per month
Free Trial: Available
CRM Integration: Available, except for the cheapest subscription plan
Key Offering: Essential lead list-building tool 

LinkedIn Sales Navigator is a part of a LinkedIn offering and is used by the majority of sales experts. This tool is useful If you want to build a lead list for yourself or just get an additional grasp on your leads in the social media pool. It can identify prospects, track their activity, and reach them right through the email inbox. It also shows who visited your profile so you don’t miss any incoming LinkedIn leads.  

6. Crunchbase

Source: Crunchbase

Pricing: $29 to $119 per month
Free Trial: Available
CRM Integration: Available
Key Offering: Business database with funding and decision-maker insights

Crunchbase is a business intelligence tool that provides access to millions of company profiles, including funding information, leadership teams, and market trends. It’s an invaluable resource for sales teams looking to identify growing companies and new opportunities.

The platform’s advanced search filters make it easy to find companies based on criteria like funding stage, revenue, or industry. With Crunchbase Pro, users can save searches, track updates, and integrate data directly into their CRM for streamlined prospecting.

7. UpLead

Source: UpLead

Pricing: $99 to $199 per month
Free Trial: Available
CRM Integration: Available
Key Offering: Monthly subscription to millions of data records

UpLead is a business lead database provider that allows you to buy targeted email lists, offering access to millions of lead records with more than just a name and a contact number. For instance, with the help of a social media profile, a sales development representative can gather enough information to make a personalized cold call or cold email. 

8. LeadFuze

Source: LeadFuze

Pricing: $147 to $397 per month
Free Trial: Available
CRM Integration: Available
Key Offering: Lead list tool with real-time AI crawling

LeadFuze is one of the business list providers that has an AI feature that crawls the web to aggregate, match, and verify real-time company information. It offers hyper-targeted lead search and an automated list-building process to save valuable time. It also has an “ignore list” feature that you can create to avoid adding your existing contacts, competitors, or customers.

9. BuiltWith

Source: BuiltWith

Pricing: $295 to $995 per month
Free Trial: Not available
CRM Integration: Available
Key Offering: Search system that finds what technology your leads use

If you offer technical services and need to know what your leads already have in their arsenal, BuiltWith can be a very useful add-on to your lead gen efforts. It has a database of over 670 million websites with sales intelligence on what technology they have, which can be very insightful for your prospecting. 

10. LeadIQ

Source: LeadIQ

Pricing: $60 to $120 per user per month
Free Trial: Available
CRM Integration: Available
Key Offering: Streamlined lead capturing for outbound sales

LeadIQ simplifies prospecting by automating lead capture and email collection from LinkedIn and other sources. It integrates directly into CRM tools like Salesforce and HubSpot, ensuring that no lead data gets lost in manual entry.

LeadIQ’s real-time enrichment and email verification features help sales teams connect with verified decision-makers, minimizing bounces and enhancing outreach efficiency. Its intuitive interface and browser extension make it easy to discover, save, and export leads on the go.

11. Hunter.io

Source: Hunter

Pricing: By request
Free Trial: Available
CRM Integration: Available
Key Offering: Email finder and email verification 

Hunter.io is an email-finding tool that can be very useful for the early lead list generation stages. You can search for people working in a specific company and find their work email that has been verified to minimize deliverability faults. There are plenty of search filters to choose from, after which you can verify, check the source, and save the lead. 

12. Lusha

Source: Lusha

Pricing: $36 to $59
Free Trial: Available
CRM Integration: Available for premium and enterprise packages
Key Offering: Lead list builder that works as an extension

Lusha is a lead information database that offers various data points and integration with platforms like Salesforce and LinkedIn. It also allows data enrichment of existing lead records. It has a version with an extension for your browser, allows building accurate lead lists, and connects to your potential customers, readers, or hires. 

13. DiscoverOrg 

Source: DiscoverOrg

Pricing: By request
Free Trial: Available
CRM Integration: Not available
Key Offering: Search tool for gathering lead information

DiscoverOrg is a tool for lead information gathering that focuses on B2B decision-makers. It provides a wide scope of data on each of the leads from various industries and for multiple purposes. For instance, if you need a glimpse into the tech stack of the company (so you know what to offer and how to center your pitch), this tool can show what technology your leads are utilizing and where. 

14. Cloudlead

Source: CloudLead

Pricing: By request
Free Trial: Available
CRM Integration: Available for certain packages
Key Offering: Cloud-based lead provider 

Cloudlead is a cloud-based provider that uses human researchers and tools to provide leads for sale. They offer custom prospecting, data enrichment, data cleansing, and lead scoring. They use multiple public sources, platforms, and search engines to mine the data and then provide it in CSV and XLS formats.

15. VoilaNorbert 

Source: VoilaNorbert

Pricing: $49 to $499 per month
Free Trial: Available
CRM Integration: Available
Key Offering: Email finder tool 

At VoilaNorbert, you can buy B2B leads and use them for many applications such as sales, recruiting, content marketing, business development, or PR. It has separate solutions for prospecting, email verification, and data enrichment. For email verification, it provides a scale of the accuracy of the emails it finds (30%, 60%, and 100%).

VoilaNorbert also has an application programming interface (API) and various integrations available to fit your marketing stack.

16. AeroLeads

Source: AeroLeads

Pricing: $39 to $249 per month
Free Trial: Available
CRM Integration: Available
Key Offering: Multipurpose lead generation tool 

AeroLeads is a lead generation tool that works as a Google Chrome extension. This allows you to add leads straight from a social media profile page and, as an extension, it saves storage for your system. It also provides data enrichment, email verification, and integration with your CRM.

17. Salesfully

Source: Salesfully

Pricing: $29 per month
Free Trial: Available
CRM Integration: Not available
Key Offering: Lead generation tool for small businesses 

Salesfully is a tool that offers leads for sale with a simple interface and millions of contacts ready for unlimited searching and downloading. The data comes from various public registries and resources so you don’t have to worry about breaking data compliance rules. It is subscription-based, so you can cancel any time you want; however, it only has individual access—the enterprise rollout is in the works. 

18. LeadMine

Source: LeadMine

Pricing: $0 to $99 per month
Free Trial: Available
CRM Integration: Not available
Key Offering: Lead generator tool with a browser extension

LeadMine is a service where you can buy sales leads that offers data filters, email finder, and email verification. It generates leads by the parameters most important to you: location, industry, revenue, position, company name, and employee count.

With the email search tool, you can find all of the emails from a specific domain in a matter of seconds—the email verifier will provide information on the deliverability of that email address, and the browser extension allows you to work while switching the tabs.

19. RightHello

Source: RightHello

Pricing: By request
Free Trial: Not available
CRM Integration: Not available
Key Offering: Lead list generation tool with the option to hire a sales team 

RightHello is a business leads website that focuses on finding your sales strategy and leads that could be your potential customers. As a lead provider, RightHello provides data segmentation, data enrichment, and data validation services, but besides that, it offers other supporting services: outreach, web assistance, and email automation.

20. Anymail Finder

Source: Anymail Finder

Pricing: $9 to $200 per month
Free Trial: Available
CRM Integration: Not available
Key Offering: Email search tool that charges only for verified contacts

Anymail Finder is a lead generation tool that allows you to look for emails and verify them so the wrong contacts don’t produce high bounce rates that affect your deliverability. Their key feature is that they won’t charge you for emails that are not 100% verified. You can also verify emails in bulk—up to 50,000 entries per upload.  

21. Demand Science

Source: DemandScience

Pricing: By request
Free Trial: Available
CRM Integration: Available
Key Offering: Full-circle B2B lead generation 

Demand Science (formerly Leadiro) provides access to a massive database of contacts, but besides that, it offers data enrichment services, data segmentation, audience activation, statistical analysis, qualifying leads, converting them into sales, outbound prospecting, and marketing. 

CIENCE vs. Competitors: Why We’re #1

When comparing CIENCE to other top lead providers, the advantages become clear. CIENCE doesn’t just provide leads—it delivers a comprehensive strategy that includes multi-channel support, advanced targeting, and unique offerings like content syndication to maximize your lead generation efforts.

1. CIENCE: Comprehensive services with multi-channel capabilities.
2. ZoomInfo: Emphasis on intent signals and B2B contacts.
3. Apollo.io: Affordable pricing for all-in-one platforms.
4. Cognism: Strong in GDPR compliance and direct dials.
5. LinkedIn Sales Navigator: Excellent for job title targeting.

Ready to Boost Your Lead Generation?

Don’t waste time on outdated strategies. Take the smarter route to high-quality leads that align with your business goals. Request a free consultation today and discover how tailored lead solutions can drive your growth. Let’s turn your sales potential into success!

What are the Benefits of Buying Leads?

There’s always a dilemma regarding buying leads: Should you buy leads or do the work yourself? On one hand, insufficient research might lead you to an unreliable provider. On the other hand, outsourcing to a skilled lead list provider comes with several advantages:

• Time Efficiency: Professionals can generate high-quality leads faster, freeing up your team to focus on sales.
• Cost Effectiveness: Outsourcing can be more cost-effective than the extensive human labor required for manual research, data qualification, and verification.
• Scalability and Quality: Professional providers offer scalability and access to pre-vetted, high-quality leads, enhancing your campaign's effectiveness.

Advantages & Disadvantages of Buying Business Leads

Leads are always needed for any business, so you could buy them any time you want. However, there are at least three big reasons to plan a lead list purchase in the near future: 

1. When your pipeline is nearly empty

Your pipeline should never be left empty—it could bring you severe sales consequences. Be sure to monitor the number of leads you have in your pipeline now, and if you see any indicator of data running low, you should buy some new business leads. 

2. When you need progress ASAP

If you notice a drop in your sales numbers, this may be the perfect opportunity to accelerate sales and save time by providing quality lead lists to your sales reps.

3. When there’s a new campaign on the horizon

Launching a new product or discovering a new market will require relevant leads. So for that, it makes sense to get some help from the outside. 

Buying leads can be a valuable strategy for businesses looking to scale their sales efforts quickly, but it’s not without its considerations. To make an informed decision, it’s important to weigh the advantages and potential challenges of purchasing leads. Below is a table summarizing the key pros and cons of buying leads to help you determine if it aligns with your business goals.

How to Prepare for Buying Lead Lists 

When you’ve decided that you want to buy leads, there are a few steps you should take to find the best fit for your business: 

1. Review the offerings.

What does a provider offer to you? Is it a formed list, or do they first educate themselves about your needs? Do they have a customer relationship management (CRM) system integration or a free trial? Where do they mine their leads from? Are they GDPR compliant? Answer all of these questions and see if the answers match your expectations. Look for providers offering quality data and integrations that support your sales process.

2. Compare prices.

There is no steady price per lead—it depends on the industry, parameters, and delivery time. Costs vary significantly; for example, real estate leads might differ in pricing from tech leads. However, here’s some advice for buying business leads: Too cheap may mean low quality, too expensive may include features you don’t need, but most importantly, it should fit within your budget. 

3. Assess the reputation.

A lot of the issues you may face with a company could be right there in reviews and ratings. Look for red flags like the validation process and sourcing of data. Seek feedback on accuracy, data freshness, and conversion rates achieved.

“My advice on choosing the provider is to ask how they source their leads and use them themselves,” said Eric Quanstrom. “You'll be surprised at the answers you'll hear.”  

Tips to Process Purchased Leads

The quality of your data may not matter if you don’t know what to do with it later. Here are a few things you should remember:

1. Keep your hand on the pulse.

Leads are just the start of a journey—if you buy data exclusively, you still have to process it, connect it to your CRM, set up web analytics and call tracking, introduce it to your sales team, and start rolling out the prospecting. 

2. Go through all of the prospecting steps.

Qualify your leads, identify where exactly they are in the funnel, and warm them up. Also, make sure you adjust your cold calling scripts or email templates according to how the person's contact information was obtained. 

3. Keep the data clean and updated.

As soon as new leads enter your database, it’s very important to keep it clean and up-to-date. If your lead provider doesn’t offer data cleansing or data enrichment, do that on your own: Clean out duplicates and unfit contacts using an email verification tool, and record every interaction with the lead to get a full picture.

Frequently Asked Questions about Buying Leads

1. Can I buy leads for my business?

Yes, most businesses can purchase leads to enhance their sales and marketing efforts. Ensure that the leads you buy match your Ideal Customer Profile (ICP) and that the provider adheres to data compliance standards. This will help you make the most of your investment in lead generation.

2. Is buying leads legal?

Yes, buying leads is legal as long as the data is obtained ethically and complies with regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act). It’s important to ensure the lead provider follows proper data privacy and consent practices.

3. Is buying leads worth it?

Buying leads can be worth it if the leads are high-quality and relevant to your target audience. It helps businesses save time and resources by providing ready-to-contact prospects. However, it’s crucial to choose a reputable provider and ensure that the leads align with your business goals.

4. How much do leads cost?

The cost of purchasing leads varies based on factors such as industry, lead quality, and the provider's pricing model. On average, businesses might expect to pay between $20 to $500 per lead. For example, real estate leads might range from $20 to $50 each, while tech leads can exceed $100 depending on data depth. It's essential to assess the return on investment by considering the potential revenue each lead could generate for your business.