okta yamaha microsoft google uber

Why Direct Mail?

Direct Mail is not just a traditional marketing method—it’s a disruptive force that stands out in a crowded digital landscape. Here’s why our Direct Mail service is a game-changer for your B2B marketing:
Break Through Digital Overload
Engage buyers who are overwhelmed by digital noise with a tangible, personalized message.
Intent to purchase BANT qualified prospects
Our direct mail campaigns generate intent to purchase BANT-qualified prospects ready for sales.
Multi-thread the Buying Center
Combine the power of Direct Mail with digital touchpoints for a comprehensive marketing strategy designed to obtain consensus in the buying center.

How It Works

CIENCE’s Direct Mail service is meticulously designed to maximize engagement and conversions.

01

ICP-Based List Building
We start by building a list of prospects based on your Ideal Customer Profile (ICP), ensuring your message reaches the most relevant audience.

02

MemoryAI Validation
The list is then validated through our advanced MemoryAI technology, refining it for accuracy and relevance.

03

Customized Mailer Creation
We create a mailer that adheres to your brand standards and value proposition, designed to grab attention with its 8.5x12 disruptive packaging.

04

Delivery to Prospects
The mailer is sent out to your targeted prospects, equipped with a unique code linked to a personalized digital landing page.

05

Engagement via Landing Page
Recipients visit the digital landing page using their unique code, where they encounter the MQL5 profile—a fully customizable experience that asks up to five tailored questions.

06

BANT Qualification and Meeting Scheduling
The MQL5 profile allows for BANT qualification, and as the final step, recipients can self-schedule a meeting, acting as a hand-raiser to signal their interest.
img

Features and Benefits

At CIENCE, Direct Mail isn’t just about sending letters—it’s about driving results. Our service cuts through the noise, creating meaningful connections by combining physical mail with digital precision. Every mailer resonates, ensuring real action and conversions.

Targeted and Validated Outreach
Reach decision-makers and key influencers with precision.
Personalized Engagement
Every mailer and landing page is customized to the recipient’s specific needs and interests.
High Conversion Rates
Achieve conversion rates of 6-12% from mailer to MQL5 profile, with 10% of those profiles leading to meetings.
Omnichannel Synergy
Enhance your marketing efforts with a combination of physical mail and digital interactions.
Best-in-Class MQL5 Profiles
Our MQL5 profiles are the gold standard in marketing-qualified leads, offering full customization and BANT qualification.

FAQs

1
What makes CIENCE’s Direct Mail service unique?
2
How do you measure the success of a Direct Mail campaign?
3
Can I customize the content in the Direct Mail pieces and landing pages?
4
How does Direct Mail integrate with CIENCE’s digital marketing strategy?
5
Which industries benefit most from Direct Mail?
What makes CIENCE’s Direct Mail service unique?

Our Direct Mail service stands out due to its integration of physical mail with digital touchpoints, high levels of personalization, and exceptional conversion rates. We ensure that your campaign not only reaches your audience but also drives meaningful engagement. The service is tailored to break through the noise in a crowded digital landscape, providing a tangible connection with prospects that significantly enhances brand recall and response rates.

How do you measure the success of a Direct Mail campaign?

Success in a Direct Mail campaign is measured through several key metrics, including response rates, conversion rates, and ROI. We track the number of prospects who engage with the mailer and complete the landing page forms, as well as those who proceed to schedule a meeting. Our detailed analytics help you understand the effectiveness of each campaign, allowing for data-driven decisions and optimization of future outreach efforts.

Can I customize the content in the Direct Mail pieces and landing pages?

Absolutely. We offer full customization of both the physical mail pieces and the digital landing pages. You can tailor the messaging, design, and branding to align perfectly with your campaign goals and target audience. Our team works closely with you to ensure that every element of the Direct Mail campaign reflects your brand identity and resonates with your prospects.

How does Direct Mail integrate with CIENCE’s digital marketing strategy?

Direct Mail is a powerful addition to CIENCE’s omnichannel marketing strategy. It works in synergy with our digital outreach efforts, providing a physical touchpoint that complements email, social media, and programmatic advertising campaigns. By combining online and offline channels, we create a cohesive and highly effective marketing approach that maximizes engagement and conversion opportunities.

Which industries benefit most from Direct Mail?

Direct Mail is highly effective across various industries, particularly those with longer sales cycles or high-value B2B transactions. Industries such as technology, finance, healthcare, and professional services see significant benefits from incorporating Direct Mail into their marketing mix. It’s especially powerful for reaching decision-makers who are often overwhelmed by digital communications, providing a standout touchpoint that drives action.

book-metting

Get Started with CIENCE and elevate your B2B marketing strategy

See if managed, affordable growth is for you!