Ipsos North America is a vital branch of Ipsos Group, a global market research and a consulting firm headquartered in Paris, France. Founded in 1975 by Didier Truchot, Ipsos has grown to become one of the world's leading survey-based market research companies, operating in more than 90 countries. Ipsos North America, specifically, plays a crucial role in the group's operations, providing insights and understanding of society, markets, and people to help clients make informed decisions. Ipsos North America specializes in advertising, marketing, media, public opinion, and customer loyalty research. It employs a variety of methodologies to collect and analyze data, including online surveys, telephone interviews, and focus groups. The company prides itself on its innovative approach to market research, leveraging the latest in technology and data science to deliver actionable insights. Did You Know? Ipsos is derived from Latin, meaning "self" or "of one's own." This name reflects th...

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IRI, also known as Information Resources, Inc., is a leading global provider of big data, predictive analytics, and forward-looking insights that help businesses in the consumer packaged goods (CPG), retail, and over-the-counter healthcare industries drive growth. Founded in 1979 and headquartered in Chicago, Illinois, IRI has carved a niche for itself by offering innovative solutions that combine comprehensive data sources with predictive analytics to offer actionable insights. Key Highlights: - Global Presence: IRI operates globally, serving clients in over 60 countries. This wide reach allows it to gather and analyze data on a massive scale, providing insights that are both deep and broad. - Innovative Solutions: The company is known for its cutting-edge technology and software platforms, such as the IRI Liquid Data® technology, which enables users to access and analyze vast amounts of data quickly and efficiently. - Partnerships and Collaborations: IRI has formed strategic p...

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SurveyMonkey, officially known as Momentive (formerly SVMK Inc.), is a cloud-based survey tool that has revolutionized the way businesses, academics, and individuals gather feedback. Founded in 1999 by Ryan Finley, the company is headquartered in San Mateo, California. SurveyMonkey provides a platform that allows users to create their own surveys using question format templates. The service is widely used for market research, customer satisfaction, and educational research purposes. Over the years, SurveyMonkey has expanded its offerings to include tools for data analysis, sample selection, bias elimination, and data representation. As of 2023, it boasts millions of users worldwide, ranging from Fortune 500 companies to individual researchers. Did You Know? - SurveyMonkey made a significant leap in its growth trajectory when it was acquired by Salesforce in 2021, marking a new era of expansion and integration with Salesforce's cloud ecosystem. - The company has a unique approach ...

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Schlesinger Group is a leading data collection and research services company, renowned for its comprehensive suite of qualitative and quantitative research solutions. Founded in 1966, the company has established a global presence, with offices across the United States, United Kingdom, Germany, France, and Spain, among other countries. Schlesinger Group specializes in delivering high-quality insights across various industries, including healthcare, consumer goods, technology, and finance, helping businesses make informed decisions. The company offers a wide range of services, from online surveys and in-depth interviews to focus groups and market research online communities. Schlesinger Group is particularly noted for its state-of-the-art research facilities and its innovative use of technology in gathering and analyzing data. Did You Know? Schlesinger Group was one of the pioneers in adopting online research methodologies, significantly ahead of the curve in the market research i...

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Toluna is a pioneering digital market research company, known for its innovative approach to consumer insights and data collection. Founded in the year 2000 by Frédéric-Charles Petit in France, the company has grown exponentially to establish a global presence, with offices spanning across Europe, North America, Asia, and the Middle East. At its core, Toluna provides businesses with real-time access to consumer opinions and behaviors through its cutting-edge technology platform, Toluna Start. This platform integrates a wide range of research methodologies, including surveys, polls, and analytics, making it a one-stop solution for companies looking to make informed decisions based on consumer feedback. Did You Know? - Toluna is not just about gathering data; it's also about community building. The company has successfully created a vibrant online community, Toluna Influencers, which consists of millions of members worldwide. These members share their opinions on various products a...

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Numerator is a market intelligence firm that specializes in providing comprehensive data and insights across various industries. Founded with the mission to bring unprecedented clarity to the complex world of consumer behavior, Numerator blends proprietary data with advanced technology to help brands, retailers, and agencies optimize their marketing and sales strategies. Headquartered in Chicago, Illinois, Numerator stands out for its innovative approach to market research, leveraging a combination of online and offline data sources to track and analyze consumer purchasing and media consumption behaviors. The company's platform integrates data such as e-commerce transactions, shopper loyalty information, and media viewership, offering clients a holistic view of the consumer landscape. One of the unique aspects of Numerator is its ability to provide real-time insights, thanks to its sophisticated data collection and analysis technologies. This enables clients to make swift, informe...

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Dynata, formerly known as Research Now and Survey Sampling International (SSI), is a global leader in digital research data and data services. Founded in 1999, the company has its headquarters in Plano, Texas, United States. Dynata has evolved significantly over the years, growing through various acquisitions, including the notable merger of Research Now and SSI in 2017, which led to the rebranding of the company as Dynata in 2019. As a powerhouse in first-party data, Dynata boasts access to over 62 million consumers and business professionals worldwide, making it one of the largest providers of market research and consumer insights. The company specializes in providing high-quality data, analytics, and technology solutions to marketers, researchers, and advertisers, enabling them to make informed decisions and to understand their markets and audiences better. Did You Know? Dynata's extensive network allows it to offer data and insights across more than 90 countries, covering a ...

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e-Rewards, officially known as e-Rewards, Inc., is a market research company based in Plano, Texas. Founded in 1999, the company has carved a niche for itself in the field of online market research, providing a platform for members to participate in surveys and studies in exchange for rewards. These rewards often come in the form of e-Rewards currency, which can be redeemed for various products and services, including airline miles, hotel points, and retail gift cards. Key Highlights: - Founding Year: 1999 - Headquarters: Plano, Texas, USA - Industry: Market Research Did You Know? - e-Rewards was initially a part of the e-Miles, Inc., which is known for its innovative approach to engaging consumers through online activities. - The company has a unique business model where it partners with a wide array of businesses, including airlines, hotel chains, and retailers, to provide rewards that are both attractive to consumers and beneficial for its partners. - In 2010, e-Rewards rebra...

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Survey Sampling International (SSI) is a global leader in digital research data and data solutions, known for its innovative approach to providing accurate and reliable data to businesses and researchers worldwide. Founded in 1977, SSI has grown from a small survey sampling company to a global powerhouse in the market research industry, with a presence in over 90 countries. SSI specializes in providing high-quality data for a wide range of industries including consumer goods, technology, healthcare, and finance, among others. The company leverages advanced technology and an extensive network of survey respondents to deliver insights that help businesses make informed decisions. Did You Know? SSI was one of the pioneers in using the internet for survey research, significantly transforming how surveys were conducted and expanding the reach and efficiency of gathering market research data. This innovation not only propelled SSI to the forefront of the industry but also contributed ...

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International Data Corporation, commonly known as IDC, stands as a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. Founded in 1964 by Patrick Joseph McGovern in Massachusetts, United States, IDC has carved out a significant niche in the realm of market research and analysis, distinguishing itself through its comprehensive, in-depth studies of the global IT and telecom industries. IDC operates as a subsidiary of IDG, Inc. (International Data Group), a leading media, data, and marketing services company worldwide. With over 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. This extensive coverage is pivotal in providing strategic insights that help IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and busi...

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