Best Sales Intelligence Software for 2024

B2B lead generation is more complex than ever. According to a Ruler Analytics report, 37% of business leaders agree that gathering high-quality B2B prospects is a daily challenge in their operations, despite constantly adapting their sales and marketing tactics.

Gartner found that 77% of the surveyed B2B customers described their purchase as very complex. A significant reason behind this opinion is the massive amount of available product-based information, which demands a great deal of time and effort to process.

Additionally, a new wave of more independent decision-makers is upon us. Gartner predicts that by 2025, 80% of B2B sales interactions will go exclusively through digital channels, as millennials prefer a seller-free sales experience.

B2B solution providers must become more sophisticated in approaching their prospects, supporting their experience and instinct with solid data-based insights. Sales intelligence tools give marketers and vendors a deeper understanding of the most valuable prospects inside their pipelines. 

Let’s analyze the concept of sales intelligence so your team can learn more about leveraging these top-notch platforms.

What Is Sales Intelligence?

Sales intelligence refers to the group of practices, applications, services, and technologies that find, monitor, and analyze information available about clients (potential or existing) to better understand the buyer’s journey and make more precise prospecting decisions. 

Sales intelligence allows companies to find leads that match their ideal customer profile (ICP) and salespeople to understand what kind of leads are in front of them, what pain points they face, and how to approach them during prospecting. 

How does B2B sales intelligence software work?

Sales intelligence platforms analyze millions of online resources and collect real-time information that includes data points like basic contact information, firmographics, demographics, tech stacks, buyer’s intent, and buyer’s signals. 

There are different types of tools that work at certain sales cycle stages: lead list building tools and databases, call analysis tools, data enrichment, lead nurturing, data reporting and forecasting, database management, and all-in-one tools that perform on a couple of different levels. 

Why is sales intelligence data important?

Sales intelligence data is a special part of sales data, and without it, there can be no lead generation or sales development. Simple and easy, you need it, but there are a couple more specific reasons why: 

• To have high-quality leads. Lead generation starts with a lead. You need either to build a lead list yourself or buy one. Either way, you’ll want to have a sales intelligence solution for that.
• To be relevant here and now. Up-to-date data is absolutely necessary to target your ideal customers. It helps you spend more time prospecting the right people and knowing what their biggest pain point is right now.
• To automate. Tools that automate tedious research tasks save time (and therefore money) and let your sales development representatives (SDRs) actually focus on expanding your pipeline. Modern platforms also integrate AI SDR tools to enhance automation by analyzing data in real-time, prioritizing outreach efforts, and guiding SDRs toward the most promising prospects efficiently.
• To be GDPR compliant. When you source your data nowadays, it’s vital to stay compliant with data protection laws. If you’re not sure about the particularities of this matter, an authoritative sales intelligence tool takes care of that. 

  

Top 25 Sales Intelligence Tools

Sales intelligence is a broad term that may start with lead generation but doesn’t even end with a deal being closed. Here are the top twenty-five sales intelligence tools for every step of the sales process: 

1. CIENCE GO Data

Pricing: By request
Free Trial: Not Available
CRM Integration: Available
Browser Extension: Not available

CIENCE GO Data is a sales intelligence database platform that offers 300 million clean and up-to-date lead records. They get validated on a daily basis, have a broad number of account data points, and do not have a “pay-per-record” system. The data matches your ideal customer profile perfectly and eliminates the time spent on reaching phones or emails that do not exist anymore. 

2. CIENCE GO Intent

Pricing: By request
Free Trial: Not available
CRM Integration: Available
Browser Extension: Not available

GO Intent is a new automated sales intelligence extension to the GO Data package that provides intent buyers’ data to easily penetrate sales accounts and speed up the sales cycle. This tool is able to match IP addresses to companies and track topics of buyers' intent across 3.2 million accounts daily. GO Intent analyzes 34 million web pages so you can clearly see who is ready to buy at that moment. 

GO Intent offers more than 7,500 B2B-specific topics, new intent results every four hours, buying-window data for sixty days, lead scoring, page-level heuristics, AI-based click tracking, and downloadable lead lists of in-market buyers. This all allows you to prioritize the outreach and deliver to prospects at the right place, at the right time. 

3. CIENCE GO Show

Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available

CIENCE GO Show is a website visitor tracking tool that identifies all the visitors that come to your website (including anonymous users). It provides real-time data, filters out bots, and creates behavioral or firmographic filters for further data segmentation. It saves you money on all website traffic retargeting and complies with data collection rules. 

4. Gong

Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available

Gong is a sales intelligence calling tool that records, analyzes, and transcripts every sales phone conversation. It helps your SDRs understand what prospecting mistakes they might be making and how they can be fixed. In Gong, you can see an overview of your entire sales pipeline with details on every lead as it moves through the pipeline. It will also send alerts if your leads show signs of disengagement. 

5. ZoomInfo

Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available

ZoomInfo hosts millions of data points and offers solutions for sales, marketing, hiring, and operations. It finds the right people to target, automates the sales prospecting process, and provides conversation intelligence. Also, a new web chat solution identifies, engages, and guides website visitors into tailored chat experiences. 

6. Chorus.ai

Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available

Chorus.ai is a call sales intelligence software that analyzes your calls with prospects and provides analytics on what topics or keywords are used the most. It can help your SDRs to fix the mistakes that they make and craft a better follow-up message. If you have top performers in your team, Chorus can track them, analyze their performance, and form tips that will be sent to other team members. It was recently acquired by ZoomInfo, so those two can now be integrated together. 

7. Crystal

Pricing: From $29 per month
Free Trial: Available
CRM Integration: Not available
Browser Extension: Available

Crystal is a sales intelligence tool that offers you buyers’ personality insights for better sales pitches. It uses machine learning to analyze what tone your buyers use and what buying preferences they have to give you actionable tips on how to approach prospects better. 

8. Traq.ai

Pricing: $30 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available

Traq.ai is an AI-powered call-tracking tool that gathers sales intelligence both from your calls and customer relationship management (CRM) activity. During your calls, it identifies sales objections and highlights risks and opportunities. It also transcripts the calls and highlights important insights, and as time passes, identifies your prospecting patterns and offers needed adjustments. 

9. Wingman

Pricing: $60 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available

Wingman is a conversational sales intelligence tool that connects to your video conferencing software and records every interaction with a prospect. The unique feature of Wingman is that it has built-in, real-time coaching elements. While you’re on a call, you can receive tips that are needed here and now like talking less, choosing a different topic, or tapping into the pain points of your customer. 

10. Detective

Pricing: From $35 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Available

Detective is your own personal sales intelligence assistant that keeps an eye on the sales triggers of your prospects in the total addressable market (TAM). It provides fresh data for email personalization, cold calls, and discovery preparation. It looks for CRM history, initiatives, executive quotes, buying signals, hiring intel, social proof, tech stacks, and more. 

11. Clearbit

Pricing: From $99 for enrichment, other choices by request
Free Trial: Available
CRM Integration: Not available
Browser Extension: Not available

Clearbit has four sides to its sales intelligence: enrichment of existing contacts, prospecting to find new opportunities, translating web traffic into contact data, and auto-filling forms based on the basic contact information of your website visitors. By providing you with a complete view of your market, it reaches and engages target audiences, builds personalized buyer journeys, and promptly acts on the intent signals throughout the sales cycle. 

12. Seamless.ai

Pricing: From $147 per month 
Free Trial: Available
CRM Integration: Available
Browser Extension: Available

Seamless.ai is a lead search engine that connects you right to your ideal customers. You can use it to build a lead list from scratch or connect it to your incomplete data sheets, and Seamless will fill in the gaps. And its special Chrome extension allows you to gather data on the go. 

13. Klue

Pricing: By request
Free Trial: Not available
CRM Integration: Not available
Browser Extension: Not available

Klue is a tool that collects, curates, and delivers competitive sales intelligence data. The intel can be easily shared with your team through a number of formats: battle cards, newsletters, self-serve features, and integrations. You can track your competitors through web page monitoring, keyword insights, content tracking, and news monitoring. 

14. 6Sense

Pricing: By request
Free Trial: Not available
CRM Integration: Not available
Browser Extension: Not available

6Sense is a B2B sales intelligence company that focuses on finding the right demand by tracking intent signals so your teams are prepared to prospect properly and close more deals. The AI-based system analyzes the entire buyer’s journey for timely detection of interest, all for a better customer experience and higher conversion rates. 

15. Lead411

Pricing: From $99 per user per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Available

Lead411 is a trigger-based sales intelligence tool used to identify potential sales opportunities. You can use a specific trigger of interest for you (like a new CEO joining the company), and it will show you precisely when to reach out. It also offers lead data with highly accurate email information.

16. Demandbase

Pricing: By request
Free Trial: Not available
CRM Integration: Available
Browser Extension: Not available

Demandbase (formerly InsideView) is a unified marketing, targeting, and sales intelligence platform that is aimed to aid you in making the right strategic decisions. It includes services like account-based marketing, advertising, and data. Demandbase offers insights on company data, intent data, technographics, social media, news, and visitor identification. 

17. Apollo.io

Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available

Apollo.io is a data-first account-based B2B sales intelligence solution that engages millions of contacts at over sixty million companies for a deeper understanding of sales workflows. It provides prospecting and sales intelligence services, data enrichment, job change alerts, various integrations, and data collection security.

18. Cognism

Pricing: By request
Free Trial: Not available
CRM Integration: Available
Browser Extension: Not available

Cognism is an all-in-one sales intelligence platform designed to find prospects, identify who is ready to buy through intent data, and reach them through powerful B2B sales and marketing campaigns. Cognism is fully committed to the GDPR compliance rules and integrates easily with your engagement tools. It allows you to cut down the time spent on prospecting due to highly accurate data and is more relevant to your prospects due to the sales context it provides. 

19. Overloop

Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available

Overloop (formerly Prospect.io) is a full-featured sales intelligence software that is meant to blend in seamlessly with your existing outbound strategy. Besides sales intelligence services (campaign performances, LinkedIn and email tracking, revenue forecasting, bounce and activity reporting), it offers lead list building, search customization, CSV import, multichannel campaigns, email tracking, and task management for sales productivity.

20. Datanyze

Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available

Datanyze is an automated sales intelligence tool that provides technographical information about your prospects to find what tech stacks, tools, or software your prospects use. This information is invaluable to the technology providers that can base their sales pitch around the current tech stack of their prospects. In addition to the tech data, Datanyze can also analyze your best customers and look for similar ones. 

21. HG Focus

Pricing: Free
Free Trial: Available
CRM Integration: Available
Browser Extension: Available

HG Focus is one of the free sales intelligence tools that can quickly access technographic data on the go through its Chrome extension. You can choose which vendors you are interested in, and once you visit their website, just clicking the HG Focus icon will show you what products they have installed right now. 

22. LeadIQ

Pricing: From $75 per month 
Free Trial: Available
CRM Integration: Available
Browser Extension: Unknown

LeadIQ is a sales intelligence CRM tool that has capabilities to find, capture, and sync lead data to your CRM. It knows when to reach out to a prospect or account based on key signals and generates personalized messages within seconds. It can also be used by your entire team and offers plenty of useful integrations (Slack, Google, Salesforce, etc.). 

23. ProsperFleet

Pricing: $39 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Available

ProsperFleet (also known as ProsperVue) is a sales intelligence software that forecasts and accelerates sales by nurturing leads through the inside data. It prioritizes the comfort of sales reps by keeping this data quickly accessible and easy to navigate. It allows your SDRs to make and edit notes, do research with one click, and see all related accounts on one page. It also has a mobile view version so you can always keep tabs on your prospects. 

24. Klenty

Pricing: From $50 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available

Klenty specifically focuses on building warm customer relationships through the sales intelligence they provide. It is most useful for constructing lead lists, multi-touch outreach, automation, cold calling, email validation, custom domain tracking, real-time data, and various reporting. It also provides intent-driven playbooks for intelligent and data-backed outreach strategies. 

25. FullCircl

Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available

FullCircl (formerly Artesian) prioritizes relationship-building sales intelligence so you land clients that you want and keep them for life. The name of the app implies that their help is relevant in any of the sales funnel stages. FullCircl provides info on millions of accounts, cuts down manual labor, and performs profile risk assessment—all to connect with prospects in a more authentic way. 

Get Precise Targeting with Sales Intelligence Tools

Sales intelligence is not just about the basic needs of sales professionals. Yes, of course, it is about leads, personalization, automation, customer experience, and targeting, but it’s also about the quality of outreach. With proper sales intelligence software, you’ll know exactly who to target, what to say, and what time to swoop in with an offer or wait it out.

Think of it as an upgrade from a physical map to Google Maps: While some of your competitors could still be looking for streets that don’t exist anymore, with sales intelligence, you'll already be arriving at your destination.