Lead Generation

In Account-Based Marketing, a Customer Success Manager (CSM) is a person who interacts directly with the client after the purchase

Sales development representatives (SDRs) are an essential part of the sales team. They are responsible for prospecting, researching, and qualifying

What Is a Qualified Appointment? A qualified appointment is a scheduled follow-up meeting between a sales representative and a prospect

To buy leads or not ⁉️ Every business faces this choice when seeking growth and stability: build leads in-house or buy

There are two sides to a sales lead generation process: inbound and outbound. Both are equally important, and both will

As a sales development representative (SDR), optimizing outbound lead generation efforts is essential for success. According to a recent report