IDEO is a global design and innovation company founded in Palo Alto, California, in 1991. It emerged from the merger of three design firms: David Kelley Design, ID Two, and Matrix Product Design. IDEO is renowned for its human-centered, design-thinking approach to innovation and product development. The company operates across various disciplines, including industrial design, mechanical engineering, and interaction design, to create impactful solutions that address complex challenges. IDEO has played a pivotal role in the design of many iconic products and systems, including Apple's first mouse, the Palm V handheld, and the patient experience for the Mayo Clinic. The company's approach to innovation has been influential in both the corporate and academic worlds, leading to the establishment of the d.school at Stanford University, where IDEO's founder David Kelley serves as a professor. Did You Know? IDEO's design philosophy is deeply rooted in empathy for the user, a principle t...

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Pentagram is a globally recognized design firm, known for its cross-disciplinary approach to design work. Founded in 1972 by five partners, including graphic designers and architects, it has grown to become the world's largest independently owned design studio. With offices in London, New York, San Francisco, Berlin, and Austin, Pentagram's portfolio spans a wide range of industries, including branding, architecture, interior design, and digital interfaces. The firm operates in a unique manner, with each partner owning an equal share of the business and having full autonomy over their own clients and projects. This structure has allowed Pentagram to cultivate a diverse and prolific body of work, with clients ranging from Fortune 500 companies to small businesses and cultural institutions. Did You Know? Pentagram's design influence can be seen in some of the world's most iconic logos and brand identities, including the Windows 8 interface, the Citibank logo, and the identity for ...

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Frog Design Inc., commonly known as frog, is a global design and strategy firm known for its innovative approach to creating products, services, and experiences that significantly impact our daily lives. Founded in 1969 by industrial designer Hartmut Esslinger in Mutlangen, Germany, the company initially focused on designing products for German electronics brand WEGA, which later became part of Sony. This partnership led to the creation of the iconic Sony Trinitron television's look. Frog's philosophy, "form follows emotion," has guided its approach, emphasizing that design should not only solve problems but also evoke emotional responses. This philosophy has attracted a diverse range of clients from various sectors, including technology, healthcare, and automotive, among others. The company expanded internationally in the 1980s, establishing offices in the United States and further solidifying its reputation by working with Apple. One of its most notable contributions was its col...

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NBBJ Design is a global architecture, planning, and design firm founded in 1943 by Floyd Naramore, William J. Bain, Clifton Brady, and Perry Johanson, from whom its name derives. With its headquarters in Seattle, Washington, NBBJ has grown to include multiple offices across the globe, including locations in the United States, China, the United Kingdom, and India. The firm is renowned for its innovative approach to healthcare, corporate, civic, science, education, and sports facilities. NBBJ has been at the forefront of integrating environmental sustainability into its designs, earning it a reputation as a leader in the development of green buildings and eco-friendly urban spaces. The firm's commitment to creating human-centered designs is evident in its portfolio, which includes notable projects like the Bill & Melinda Gates Foundation Campus in Seattle, the Tencent Headquarters in Shenzhen, and the Amazon Spheres in Seattle. Did You Know? NBBJ has made significant contributions...

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R/GA, originally known as R/Greenberg Associates, is a pioneering company in the world of digital advertising, marketing, and design. Founded in 1977 by brothers Richard and Robert Greenberg, the company initially made its mark in the film industry by creating groundbreaking visual effects and motion graphics. One of its early notable works includes the creation of the iconic opening title sequence for the 1978 Superman movie, which showcased its innovative approach to design and technology. Over the years, R/GA has evolved from a company focused on film titles and special effects to a global leader in digital and interactive media. It is renowned for its ability to blend technology, design, and marketing strategies to create comprehensive digital ecosystems for brands. This transformation was spearheaded by Bob Greenberg, one of the founding brothers, who foresaw the potential of the internet and digital technology in transforming advertising and marketing. R/GA has been behind s...

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Sagmeister & Walsh is a creative agency known for its innovative approach to design and branding. Founded in 1993 by Stefan Sagmeister, the company gained a new dimension in 2012 when Jessica Walsh became a partner, leading to the rebranding of the agency as Sagmeister & Walsh. Based in New York City, the agency has carved out a niche for itself in the design world, blending art, fashion, and cultural insights to create distinctive visual identities and campaigns. The agency's work spans a wide range of mediums including graphic design, digital marketing, and environmental design, showcasing a fearless approach to creativity. Sagmeister & Walsh are particularly celebrated for their thought-provoking and often controversial art exhibitions, which challenge the boundaries between art and design. Did You Know? Stefan Sagmeister is renowned for his unconventional approach to design, famously carving the details of an event into his own skin for a poster, showcasing a literal and met...

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Gensler is a global architecture, design, and planning firm founded in 1965 by Art Gensler, along with his wife Drue Gensler and their associate James Follett. The company is headquartered in San Francisco, California, and has grown to become one of the largest and most respected architecture firms in the world, with over 50 locations across Asia, Europe, Australia, the Middle East, and the Americas. Gensler serves a wide range of clients in various industries, including aviation, education, entertainment, hospitality, retail, and technology, among others. The firm is renowned for its commitment to sustainable design and innovation, often incorporating cutting-edge technologies and green building practices into its projects. Gensler's portfolio includes a diverse array of projects from the Shanghai Tower, which is the second tallest building in the world, to the redesign of the San Francisco International Airport. Did You Know? Gensler is not just about large-scale projects; the...

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Chermayeff & Geismar & Haviv is a New York-based graphic design firm renowned for its work in logo design and corporate branding. Founded in 1957 by Ivan Chermayeff and Tom Geismar, the firm later welcomed Sagi Haviv as a partner in 2006, reflecting its evolving leadership and continued relevance in the design world. The company has created some of the most recognizable logos in the United States and around the globe, including the logos for NBC, National Geographic, the Smithsonian Institution, and Mobil Oil, among others. The firm's approach to design is characterized by a deep commitment to simplicity, clarity, and longevity in their creations. This philosophy has allowed many of their logos to endure for decades, becoming iconic symbols in their respective industries. Chermayeff & Geismar & Haviv's work extends beyond logos, encompassing a wide range of graphic design projects, including visual identity systems, exhibitions, print materials, and art in architecture. Did You Kn...

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Lippincott is a renowned global creative consultancy that specializes in brand strategy and design. Founded in 1943 by J. Gordon Lippincott and Walter Margulies, the company has played a pivotal role in shaping the visual and experiential identity of many of the world's leading brands. Lippincott's headquarters is in New York City, but it operates globally, with offices in cities such as London, Paris, and Hong Kong, reflecting its international client base. Over the years, Lippincott has been behind some of the most iconic brand transformations, including the creation of the Coca-Cola ribbon and the modernization of Starbucks' mermaid logo. The firm combines strategy with design, helping businesses to innovate, grow, and bring their brands to life in compelling and cohesive ways. Did You Know? Lippincott was instrumental in the development of the first-ever corporate identity manual for American Airlines in 1967. This pioneering work laid the foundation for the corporate identi...

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Wolff Olins is a brand consultancy known for its innovative approach to branding and design. Founded in 1965 by designer Michael Wolff and advertising executive Wally Olins in London, the company has grown to become one of the most influential branding agencies in the world. Wolff Olins has been instrumental in developing the identities of many major international brands, including Orange, a mobile network operator, and the London 2012 Olympics. The company operates globally, with offices in London, New York, and San Francisco, offering services that encompass brand strategy, design, and experience. Wolff Olins is renowned for its bold, creative strategies that not only define brands but also help to shape the industries they operate in. Did You Know? Wolff Olins was responsible for creating the controversial 2012 London Olympics logo, which was both criticized and praised for its unconventional design. The logo aimed to appeal to the younger generation and symbolize the dynamic...

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