Top 10 Successful Onboarding Strategies for New SDRs at CIENCE

The onboarding process marks a transformative journey for new SDRs, laying the groundwork for their future achievements. A well-structured and comprehensive onboarding program ensures that new SDRs are equipped with the knowledge, skills, and confidence needed to excel in their roles. Effective onboarding can boost new hire retention by 82% and increase productivity by over 70%, making it an indispensable part of the hiring process.

So, how can companies ensure that their new SDRs are fully prepared to excel? What elements make an onboarding strategy truly effective?

This article explores the best practices for onboarding new SDRs at CIENCE, offering essential steps and tips to ensure their success and seamless integration into the company's culture and values.

What is an Onboarding Strategy?

An onboarding strategy is a systematic approach designed to acclimate new employees to their roles, the company culture, and their team. It encompasses everything from preboarding activities and first-day experiences to continuous learning and development opportunities. A robust onboarding strategy ensures that new hires feel welcomed, valued, and equipped to contribute effectively from the start.

Why is Onboarding Important?

Effective onboarding is crucial because it sets the foundation for new hires' long-term success. Companies with a strong onboarding process see significantly higher retention rates and productivity. For instance, organizations with structured onboarding programs experience 70% greater new hire productivity.

By investing in a comprehensive onboarding strategy, organizations can reduce turnover, increase employee engagement, and accelerate the time to productivity. A positive onboarding experience can enhance employee satisfaction and loyalty, contributing to a stronger overall company culture.

Top 10 Successful Onboarding Strategies 

To ensure the success of new SDRs, implementing the following top 10 onboarding strategies can make a significant difference. Each strategy is designed to address different aspects of the onboarding process, ensuring a comprehensive and effective integration of new hires.

1. Preboarding New Hires

Preboarding sets the stage for a smooth transition into the company. It involves engaging new hires even before their official start date, ensuring they feel welcomed and prepared.

• Engaging Before Day One

Starting the onboarding process before the official start date can significantly enhance a new hire's experience. CIENCE sends new SDRs a Welcome letter with the onboarding schedule via email, introduces them to CIENCE University, our internal learning management system (LMS), and encourages them to ask any questions they might have.

• Administrative Efficiency

Completing necessary paperwork before the first day allows new hires to focus on learning and integrating into the team. Tasks such as setting up a company email, filling out tax forms, direct deposit forms, and signing non-disclosure agreements are done prior to the official start date to streamline the training and onboarding process.  This efficiency can save an average of 30 minutes per new hire.

2. Making the First Day Exciting

The first day of a new job can set the tone for an employee's entire tenure. Making this day exciting and engaging can significantly impact their initial impressions and long-term commitment.

• Welcoming Activities

A new employee’s first day should be engaging and informative. Starting the day with an icebreaker, such as "Two Truths and a Lie," helps new SDRs feel welcome and relaxed. Introducing the new hire via a company-wide email or internal communication channels ensures they feel part of the team from day one. Employees who felt their onboarding was effective were 18 times more likely to feel highly committed to their organization.

• Responsive Support

Proactively reaching out to current employees for feedback on their first-day experiences helps improve the onboarding process continually. Being helpful and responsive to new hires’ needs ensures they feel supported.

3. Utilizing Learning Platforms

Leveraging technology through learning platforms can provide structured and accessible training materials for new hires. This approach caters to various learning styles and ensures comprehensive knowledge transfer.

• Structured Training with LMS

Using a learning management system (LMS) allows CIENCE to organize training materials and set clear expectations for new SDRs. The LMS offers dynamic and engaging content tailored to various learning styles, including videos with subtitles, accompanying decks, and self-assessment tasks. Keeping the training course open after completion allows SDRs to revisit and review materials as needed.

4. Involving Team Members

Onboarding should be a collaborative effort involving various team members. This fosters a sense of community and ensures new hires receive well-rounded support and guidance.

• Collaborative Onboarding

Successful onboarding involves the collective effort of various team members, not just the Talent Development department. Ensuring that managers, supervisors, and senior leaders understand their roles in the onboarding process helps new hires feel more connected to the company.

•  Assigning a Buddy

Pairing new hires with a buddy who meets with them regularly provides a go-to person for questions and concerns. Buddies are always positive role models who are successful in appointment setting and are enthusiastic about helping new employees acclimate to the company culture and team dynamics. According to HCI, 87% of organizations that use a buddy system during onboarding say it boosts new hire proficiency.

5. Continuous Learning and Development

Ongoing training and development are essential for keeping new SDRs engaged and improving their skills. Continuous learning ensures they are always prepared to meet new challenges.

• Role-Playing and Call Analysis

Role-playing sessions help SDRs build confidence and refine their communication skills. Each session includes a performance review, listening to selected calls, and conducting role-playing exercises. Call analysis further aids in identifying effective strategies and common mistakes.

• Skill-Building Workshops

Weekly workshops focus on developing specific skills such as objection handling, closing techniques, and effective prospecting strategies. These workshops are designed to enhance the abilities of SDRs and equip them with the tools needed for success.

6. Practical Learning through Shadowing

Shadowing experienced team members allows new SDRs to learn through observation. This hands-on approach provides valuable insights into successful strategies and real-world applications.

• Shadowing Sessions

New SDRs participate in shadowing sessions where they observe experienced team members during live calls. This provides practical insights and learning opportunities from real-world interactions, helping them understand successful strategies and tactics.

7. Defining Success

Clearly defining what success looks like at CIENCE helps new SDRs understand their goals and benchmarks. This clarity is crucial for guiding their efforts and measuring their progress.

• Clear Expectations

Setting clear expectations and sharing concrete examples from past employees help new SDRs understand what success looks like at CIENCE. Being specific with metrics and goals ensures that new hires are aligned with the company’s objectives from the start.8. Involving Senior Leaders

Having senior leaders actively participate in the onboarding process demonstrates the company's commitment to new hires. Their involvement can significantly impact new employees' motivation and engagement.

• Leadership Engagement

Involving senior leaders in the onboarding process allows new hires to connect with company values and see transparency in action. Marketing, Sales, Growth leaders conduct training sessions, share success stories, and provide insights on how new SDRs can succeed at CIENCE. Knowing that senior leaders are invested in their success boosts new hires' confidence and motivation.

9. Flexibility in Onboarding

Flexibility in the onboarding process ensures that it can be adapted to meet the needs of different individuals and situations. This approach accommodates various learning paces and styles.

• Adaptive Training

While a structured onboarding strategy is essential, flexibility is crucial to accommodate varying training class sizes, questions, and experience levels. CIENCE adjusts training sessions as needed to ensure all SDRs receive the support they require.

10. Continuous Improvement

Onboarding should be an evolving process that adapts to changes and improvements. Regularly seeking feedback and making necessary adjustments ensure the process remains effective and relevant.

• Feedback and Adaptation

Onboarding is a dynamic process that evolves with the company. Regularly seeking feedback from current employees through surveys or conversations helps identify areas for improvement. Continuously enhancing the onboarding process ensures it remains effective and relevant as the company grows.

How to Align Onboarding Strategy with Culture and Values

Aligning the onboarding strategy with company culture and values ensures that new hires not only understand their roles but also feel a sense of belonging and commitment to the organization. Here are some tips:

1. Embed Core Values into Training: Incorporate the company’s core values into the training materials and sessions. Use real-life examples and case studies that reflect these values in action. Google’s onboarding process, known as "Noogler" orientation, includes a comprehensive introduction to the company’s mission and values, interactive sessions with different departments, and ongoing support through mentorship programs.
2. Cultural Immersion Activities: Plan activities that immerse new hires in the company culture. This could include team-building exercises, social events, and opportunities to engage with different departments.
3. Leadership Involvement: Encourage senior leaders to participate in the onboarding process. Their involvement demonstrates the importance of the company’s values and provides new hires with role models.
4. Consistent Messaging: Ensure that the messaging about company culture and values is consistent across all onboarding materials and communications. This helps reinforce the desired behaviors and attitudes.
5. Feedback Mechanisms: Implement feedback mechanisms to understand how well new hires are integrating into the company culture. Use this feedback to make continuous improvements to the onboarding process.
6. Celebrate Milestones: Acknowledge and celebrate onboarding milestones. This could be a formal recognition at the end of the onboarding period or informal celebrations of progress and achievements.

Ensure Long-Term Success Through Successful Onboarding

Effective onboarding is vital for the success of new SDRs at CIENCE. By implementing these strategies, CIENCE ensures that new hires are well-prepared, confident, and ready to contribute to the company’s goals. A thorough and flexible onboarding process not only boosts productivity but also fosters a supportive and engaging company culture.