Pillars of Sales as a Strong Business Foundation from Andy Paul

In this episode of Enterprise Sales Development podcast, we speak with Andy Paul, author of Sell Without Selling Out: A Guide to Success on Your Own Terms. Andy teases some of the things in his book, including the four pillars of selling in. He discusses some of the things that salespeople do that don’t advance the sales and his approaches. He also breaks down why people have negative connotations with salespeople and what we can do to redirect sales including creating positive buying experiences and leading with honesty and empathy.

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