From Zero to GTM, Out of the Box
Unified Go-To-Market (GTM) Setup with CIENCE.
At CIENCE, we take your GTM strategy from concept to execution with our proven, out-of-the-box approach, powered by advanced AI technology and our experienced team.
Our GTM Setup Process
We know that setting up a unified and efficient GTM system can be challenging, which is why we provide a streamlined process to make it seamless for our clients. With CIENCE, you get a fully integrated, automated GTM solution that aligns your marketing, sales, and operations, ensuring every step is cohesive and effective.
Initial Assessment and Alignment
- Defining GTM Goals We start by understanding your business objectives, target accounts, and desired outcomes. We assess your current data flows, marketing channels, and sales processes to identify gaps and opportunities.
- Unified GTM Framework We create a unified GTM strategy with clearly defined account stages and success metrics to ensure alignment across your entire team. Our approach ensures that everyone operates from a shared understanding of what success looks like at each stage of the journey.
Data Integration and AI-Driven Automation
- Out-of-the-Box Data Integration We seamlessly integrate data from various platforms—CRM, email, web tracking, and engagement tools—to create a single source of truth. This integration helps capture key signals from target accounts and link activities across the GTM funnel.
- AI Automation for Account ManagementOur AI-driven tools automate data collection, lead scoring, and qualification processes. We ensure every touchpoint, from initial engagement to follow-ups, is recorded and connected to the correct stage.
Establishing ABX Stage Workflows
- Customized Workflow Automations We design customized workflows for each stage of the funnel—Identified, Aware, Interested, Evaluating, and Customer. These workflows are designed to automatically advance accounts based on engagement triggers and criteria, ensuring consistent nurturing.
- Transparency and Easy Adjustments Our workflows are fully documented and easily accessible, allowing your team to understand the logic behind account progression. Anyone on your team can make informed adjustments without relying on complex coding or external support.
Advanced Orchestration and Real-Time Insights
- Real-Time Account Updates Our automation ensures that accounts move fluidly between stages. If an account shows strong interest, it automatically advances, while lack of engagement may lead to regression to earlier stages. This dynamic movement keeps your pipeline optimized.
- Full Visibility We provide dashboards and reports that give full visibility into the status of all accounts. Your team will know exactly where each account stands and the next best action to move them forward.
Orchestrated Campaign Execution
- Multi-Channel Tactics Once the GTM framework is set up, we execute account-specific tactics designed to nurture accounts through the stages. This includes
- Targeted Email Campaigns Scaled outreach using personalized content, optimized for engagement.
- Social and LinkedIn Automation Integrated LinkedIn outreach to boost credibility and nurture relationships.
- Community and Event Engagement Community and Event Engagement Leveraging community groups, webinars, and industry events to build brand presence and drive engagement.
Continuous Optimization and Iteration
- Data-Driven Improvements We continuously analyze engagement data to identify what’s working and what isn’t. Our AI tools highlight opportunities for optimization, allowing us to iterate quickly on the GTM process
- Empowering Your Team We set up your GTM system to be fully manageable by your internal team. This reduces dependency on external support and allows you to respond quickly to changing market conditions.
Why Choose CIENCE for Your GTM Setup?
- Proven Process Our approach has been refined through years of experience, delivering results to clients across multiple industries.
- Speed and Efficiency With our AI technology and proven frameworks, we can get your GTM strategy operational in record time.
- Unified and Scalable Our solution ensures all aspects of your GTM—marketing, sales, and customer success—are aligned and scalable as your business grows.
- Transparency and Control We build your GTM system so that every part of the process is transparent and easy to manage, giving your team full control to make updates and adjustments as needed.