In this post, we study ICP and BP in detail, determine their differences, discuss their role in your business, and provide guidelines on how to create them.
In this post, we introduce MPPoA to help B2B SaaS companies and subscription-based firms estimate and control the efficiency of their sales development.
There are many Lead Generation companies on the market. But how to choose the best one? Make the right decision with our expert tips and special tools.
CIENCE provides the most comprehensive insight into purchase funnel models - and how to build or modify them for maximum sales effectiveness.
What's the price of a lead? That's a dominating question of any business when it comes to sales process. And most importantly - is there a way to decrease it?
In B2B, outbound marketing strategy is an essential element of a successful business plan for companies that want to create predictable revenue and grow.