Frank Cespedes: How to Build and Manage Your Multi-Channel MarketingRead
Frank Cespedes teaches at Harvard Business School. His most recent book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press), which was cited as, “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and “perhaps the best sales book ever” (Forbes). His new book (Harvard…
Most Recent Posts
B2B Event Lead Generation – GuideRead
CIENCE shares the best practices for conference attendees to generate and convert prospects in a comprehensive guide to B2B event lead generation.
The Magical Sales Qualified Lead — How to Tame a UnicornRead
High-quality sales leads are somewhat like unicorns — equally admired and desired. They are the core of CIENCE business — the very best we can give to our client.
CIENCE Named 2019 Los Angeles LeaderRead
CIENCE hit Top 4 Los Angeles IT and Business Services ranking by Clutch. We're grateful to our hard-working team and to our customers who acknowledge our contribution to their business growth.
BANT Lead Qualification Method is Over, Take NOTERead
BANT was a breakthrough in sales in the pre-transistor computers era. About 60 years have passed. Selling's changed dramatically. So why do we still use it?
5 Features of an Effective Email Subject LineRead
Subject line is the first thing prospects see in your email. Don't give them a chance to send it to trash. Learn to write catchy and irresistible.
Outbound Marketing for #Inbound18 (Internal Case Study)Read
Outbound marketing can foster inbound activities for B2B companies. Learn how CIENCE set 30+ appointments at INBOUND18 conference and converted them to deals.
Buyer Persona and Ideal Customer Profile: How They Help Your SalesRead
In this post, we study ICP and BP in detail, determine their differences, discuss their role in your business, and provide guidelines on how to create them.