Surviving Pandemics and Recessions with Outbound MarketingRead
It’s almost incalculable how much the Coronavirus has affected our everyday life and workflows. While everyone, including customers, has shifted towards work from home (WFH) policies, business owners all over the world are left to wonder: Will we be able to sell our products or services, and what is the best path to profits in such difficult times? CIENCE has worked…
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Outbound Emailing in Times of Uncertainty – The Best and Worst of April 2020Read
Before we dive into the highlights and lowlights of the Good, Bad and Ugly cold emails from Q1, let us take a collective deep breath. Hold and exhale slowly. In the grand scheme of life, yes, cold emails take a backseat to our safety and health. But they can introduce hospitals to systems that can help save lives by generating…
The mechanics of getting outbound to work are deceptively complex, and it turns out the economics are too: even at a relatively small scale, it can be a little daunting to understand the math of outbound. But, without properly looking at the numbers, it’s not possible to make a rational decision about spending on the outbound. As with other customer…
The Outbound Assist — How Outbound Tactics Make Inbound Leads GrowRead
In 2015, HubSpot published the result of their traffic research, stating that 46% of traffic that B2B companies across all the industries get to their websites is direct. However, according to Paul Koks and Online Metrics, direct traffic over 20% is a sign of incorrect Google Analytics settings. Direct traffic remains an enigma for marketers. Yet the truth of the…
B2B Sales Email Guide: How to Nail a Cold Email CampaignRead
Everything you need to know about how to plan and conduct a cold email campaign. Get a snack, because this is a long one.
Sales and Marketing Conferences 2020 CalendarRead
The expansive, definitive list of Sales and Marketing events going on in 2020
The Complete Guide for Selecting the Right B2B Lead Generation CompanyRead
There are many Lead Generation companies on the market. But how to choose the best one? Make the right decision with our expert tips and special tools.
The Best and Worst Cold Email of DecemberRead
Ah, December. ‘Tis a joyous time of gratitude, holiday cheer, chilly weather, and absolute trash littering our inboxes. Welcome to “The Good, The Bad, and The Ugly Cold Emails” series, the December Edition. The email elves left us both presents and coal this year in our inbox, so without further ado, let’s take a closer look at the best and…