Frank Cespedes: How to Build and Manage Your Multi-Channel MarketingRead
Frank Cespedes teaches at Harvard Business School. His most recent book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press), which was cited as, “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and “perhaps the best sales book ever” (Forbes). His new book (Harvard…
Most Recent Posts
Good, Bad & Ugly of Cold Emails (October)Read
What's Cooler than Being Cool? Ice Cold Emails! Sending a cold email to an outbound marketing agency is a risky business because… it’s what we do. At CIENCE we make a point of learning from the best (and the worst) emails that we receive, and we’d like to share some of our insights with you. Welcome to the first of…
Sales Leads — How to Tame a UnicornRead
High-quality sales leads are somewhat like unicorns — equally admired and desired. They are the core of CIENCE business — the very best we can give to our client.
CIENCE Named 2019 Los Angeles LeaderRead
CIENCE hit Top 4 Los Angeles IT and Business Services ranking by Clutch. We're grateful to our hard-working team and to our customers who acknowledge our contribution to their business growth.
How Much Should an Appointment Cost for a Subscription-Based B2B?Read
In this post, we introduce MPPoA to help B2B SaaS companies and subscription-based firms estimate and control the efficiency of their sales development.
Peter Caputa Interview: Prospecting Tactics in 2018Read
Are you struggling with prospecting to C-level? Peter Caputa, Databox CEO, told us what exactly SDRs are doing wrong and what should be changed immediately.
What’s the Price of a Lead? (Appointment Setting Costs Analysis)Read
What's the price of a lead? That's a dominating question of any business when it comes to sales process. And most importantly - is there a way to decrease it?
How to Take Control Over Cold Email DeliverabilityRead
Cold email deliverability is Achilles heel of any campaign. However, you can control it by configuring your email account and working with templates.