Cold Calling Is Alive! How to Cold Call, Connect, Convert, and Crush on the PhoneRead
If you’ve worked in marketing or sales over the past decade then you’ve most likely heard it said: “Cold calling is dead.”In fact, this is one of the most popular lines in the field. And yet, many of the most successful businesses still practice cold calling in 2020, and they won’t be stopping anytime soon. Why? How is cold calling…
Most Recent Posts
How Interactive Content Can Boost Your Lead GenerationRead
Interactive Content – A Shoe That Fits All Interactive content is like pizza. It comes in various shapes and sizes, it can have any topping in the world. But at the end of it, we like pizza, don’t we?. Similarly, interactive content, no matter where you use it, which kind of content you use, works well. This is because interactive…
The Complete Guide for Selecting the Right B2B Lead Generation CompanyRead
There are many Lead Generation companies on the market. But how to choose the best one? Make the right decision with our expert tips and special tools.
B2B Event Lead Generation – How to Make Conferences Work For YouRead
CIENCE shares the best practices for conference attendees to generate and convert prospects in a comprehensive guide to B2B event lead generation.
To Chatbot or Not to Chatbot for B2B Lead Generation?Read
Only 0.5% of B2B companies use chatbots. Are you with them or do you want to improve the ROI of your B2B lead generation? CIENCE can show how.
Buyer Persona and Ideal Customer Profile: How They Help Your SalesRead
In this post, we study ICP and BP in detail, determine their differences, discuss their role in your business, and provide guidelines on how to create them.
The Journey from Website Visitor to a Scored LeadRead
Salespeople complain on spending much time on badly qualified leads from Marketing and never closing. Learn how tools like Albacross can solve this problem.
Mike Schultz Interview – Lead Generation Market Trends in 2018Read
We talked with RAIN Group President, Mike Schultz, about lead generation market trends, trending prospecting tactics and strategies.
Local Lead Generation (B2B) — Top Tips to Geo-Target EffectivelyRead
Local lead generation is an effective strategy for B2B companies seeking to increase the number of their clients in a particular geographic location. Though much has been written on marketing tools for conducting outreach in a certain area for B2C, there are few valuable articles on sales prospecting. Meanwhile acquiring local buyers can be an excellent start for a new…