How CIENCE Efficiently Sets Appointments For Psomagen

Sales Development

Psomagen Case Study

About Psomagen

Serving the biotechnology industry, Psomagen provides the best quality sequencing services for all applications and all species, from plasmid sequencing to population-level whole-genome sequencing.

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Susan Chung
Senior Manager of Sales and Marketing
Industry
Biotechnology
Website
www.psomagen.com

Challenges & Scope

ICP: Pharmaceutical Companies.

Product: Personal Genome Services.

CIENCE Technologies coordinates the lead generation efforts for Psomagen. After researching appropriate industries and clients, they conduct orchestrated outbound marketing campaigns.

Why CIENCE

“The CIENCE team that we work with are extremely responsive and flexible. They have been great at communicating in a timely manner. They are constantly optimizing the content and their process so that the contact with the potential client is as efficient as can be.” – Susan Chung, Marketing Manager of Psomagen

Psomagen and CIENCE first began their relationship in November 2018 when Susan identified a need for accurate lead generation in their highly specialized and scientific field.

Results

CIENCE began send-out on behalf of Psomagen in November 2018. Over the entire length of this partnership, CIENCE has produced over 9,378 leads and gained an average of 11 set appointments per month.

A benefit that comes with a long-term relationship with CIENCE is the constant optimization of processes wherever possible.