A Day in the Life: SDR
What Does A Sales Development Representative Do? A sales development representative (SDR) is...
Sales Specialization – Can We Survive Any Longer Without It?
As B2B buying cycles get longer and involve decision-makers, sales specialization becomes...
Connecting B2B Marketing and Sales in the Modern Economy—Frank Cespedes Talks to CIENCE
In part three of our blog series with Harvard Business School's Frank Cespedes and author of Sales...
B2B Buying and Selling: Linking the Cause and Effects—Frank Cespedes Offers Sales Insights
In part two of our blog series, we continue our Q&A discussion with Harvard Business School...
B2B Sales Management in a New Reality—A Conversation with Frank Cespedes of Harvard Business School
Harvard Business School professor and sales expert Frank Cespedes gets straight to the point in a...
The Bridge Group SDR Metrics Report 2021: Post COVID-19 Reality
The year 2020 will forever be remembered for one thing in particular—the COVID-19 pandemic. It has...
Top 7 B2B Sales Trends for 2024
There's no doubt that B2B sales is a dynamic industry with untapped potential for growth. According...