Former Content Writer at CIENCE
Tania Ilutsa is a Former Content Writer at CIENCE. She has hands-on experience in Sociology, Marketing, and Sales. She's an avid reader and art-junky, always on the lookout for interesting new ideas and topics to inspire her writing.
Inbound vs. Outbound Marketing: What Works Better for Your Business?
Outbound versus inbound—the long-lasting battle between these two camps of marketers has been...
Outbound Marketing Strategy: A Roadmap to Success
Even though many marketers proclaim inbound the new black, the truth is that outbound marketing...
Top Data Enrichment Tools for 2024
It is a widely accepted fact among B2B sales and marketing professionals that data quality is a...
5 Ways to Improve Data Quality in B2B Sales
A recent push toward digital marketing has imposed a growing urge for data-backed solutions in B2B...
How to Fight Data Decay in B2B Sales
As the digital future of B2B sales continues to evolve, so does the role of data. According to the...
Static vs. Dynamic Data: What's the Difference?
There have been a few things that have caused a revolution in B2B sales during the last fifty...
Key Trends for B2B Lead Generation
Over the last few years, lead generation has changed significantly. The rapid shift to digital...
Building a Data-Driven Sales Strategy in 5 Steps
“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on...
5 Key Differences Between SMB and Enterprise Sales Cycles
Very often the enterprise sales cycle is mistaken to be just a scaled, more complicated version of...