CMO at CIENCE
Eric is CMO at CIENCE, responsible for growth, sales, and marketing strategies at the company. He spends his time preparing overall plans to increase revenue, reduce costs, mitigate risks, and develop programs with quantifiable objectives to measure results.
Go Beyond Metrics with Session Recordings in CIENCE GO Analytics
Understanding your website's user behavior is a crucial part of crafting an impactful B2B digital...
The Ultimate Growth Handbook: Strategies and Tools for Scaling Your B2B Business
In an increasingly competitive and fast-paced business environment, growth has become an essential...
10 SDR Lead Generation Strategies to Optimize Outbound Efforts in 2024
As a sales development representative (SDR), optimizing outbound lead generation efforts is...
How to Generate High-Quality B2B Sales Leads
Generating leads is the priority of every B2B business—it's a fundamental part of the sales process...
How to Implement a Data-Driven Marketing Strategy to Improve ROI
Decisions in marketing are no longer driven by experience and intuition alone. That said, modern...
What Is Data Segmentation? A Complete Guide (2024)
Data has established itself as the perfect ally for B2B companies. As years go by, data-driven...
Email Open Rates and Reply Rates by Targeted Industry — CIENCE Data Study
Half a century ago, a young believer Ray Tomlinson created a tool that forever changed the...
Targeting the Right Decision-Makers: How to Drive B2B Engagement
Young salespeople are often taught that you should always target the ultimate decision-maker. All...
What Makes a High-Performing Sales Team: 5 Tips
High-performing sales teams don’t become that way by accident. They are assembled and developed...