Connect with the Right Audience Across Every Channel
CIENCE provides advanced audience data solutions that allow you to precisely target both Business-to-Business (B2B) and Business-to-Consumer (B2C) personas, ensuring that your messaging reaches the right individuals across all digital channels, including social media, advertising platforms, and more.
Overcoming Audience Data Challenges
with CIENCE
Targeting the right audience is often challenging due to fragmented data across platforms, the complexity of integrating professional and personal personas, and privacy regulations. CIENCE overcomes these hurdles by delivering a comprehensive, unified view of your target audience—allowing you to reach decision-makers wherever they are, with tailored and impactful messages.
Key Audience Data Challenges
Fragmented Data Across Platforms
Data is often scattered across different channels—B2B data may reside in CRM systems, while B2C data is spread across social media and other consumer platforms. Integrating this data to form a unified audience profile is crucial for effective targeting.
Inaccurate or Incomplete Data
Self-reported data on social media profiles is often outdated or inconsistent. CIENCE uses advanced data enrichment techniques to fill in the gaps and ensure that your targeting is accurate.
Privacy Regulations and Restrictions
Adhering to privacy regulations like GDPR and CCPA is essential. CIENCE’s data solutions are compliant, ensuring that your outreach efforts are secure and ethically managed.
Identifying Decision-Makers
In B2B contexts, finding the right decision-maker can be difficult, especially on platforms designed for consumer engagement. CIENCE’s audience data combines both B2B and B2C personas to identify and target decision-makers effectively.
CIENCE Audience Data Solutions: Connecting B2B and B2C Personas
Unified Audience Profiles
- Connecting Professional and Personal Data CIENCE connects B2B data, such as job titles and industry information, with B2C personas to create a complete picture of your target audience. This allows you to reach professionals not only on LinkedIn but also on platforms like Facebook, Instagram, Twitter, and TikTok—where they spend personal time.
- Data Enrichment and Identity Resolution Using our proprietary data enrichment tools, we bridge the gap between B2B and B2C data to provide a unified audience view. This ensures you can deliver personalized messaging that resonates on both a professional and personal level.
Advanced Audience Segmentation
- Lookalike and Custom Audiences CIENCE helps you create lookalike models based on existing B2B customers to find similar individuals on B2C platforms. We also offer custom audience building, where encrypted customer lists are used to target specific users on social platforms.
- Behavioral and Interest-Based Targeting We leverage platform-specific data to identify users whose behaviors and interests align with your target personas, improving engagement and driving better campaign outcomes.
Omnichannel Reach
- Social Media and Ad Channels Reach your audience across every channel, including LinkedIn, Facebook, Instagram, TikTok, and beyond. CIENCE provides precise audience data that aligns your campaigns with the right users on each platform.
- Cross-Channel Integration Our audience data solutions are designed to integrate across all your marketing channels, providing a unified experience that drives consistent engagement and higher conversions.
Privacy-Compliant Data Management
- Adherence to Regulations CIENCE’s data practices comply with major data protection regulations, including GDPR and CCPA. We prioritize ethical data collection and transparent practices, ensuring that your campaigns are both effective and secure.
- User Trust and Transparency We clearly communicate data usage policies and obtain the necessary consents to ensure that your audience targeting efforts build trust rather than erode it.
Benefits of CIENCE's Audience
Data Solutions
Enhanced Targeting
Precision
- Reach the Right Audience By merging B2B data with B2C personas, CIENCE allows you to reach decision-makers not only in their professional environment but also on platforms they use personally, maximizing your reach and relevance.
- Tailored Messaging for Greater Impact With insights into both professional and personal attributes, CIENCE helps you create messages that resonate more deeply with your audience, driving engagement and action.
Increased
Campaign ROI
- Efficient Use of Marketing Budgets By precisely targeting only the most relevant users, CIENCE reduces wasted ad spend and increases campaign efficiency, resulting in a higher return on investment.
- Higher Conversion RatesAccurate audience targeting leads to better engagement rates, ultimately resulting in higher conversion rates and more successful campaigns.
Competitive
Advantage
- Differentiation Through Data Connecting B2B and B2C personas gives you an edge over competitors who rely on less precise data, allowing you to target audiences more effectively.
- Deeper Market Insights With access to a richer dataset that spans both professional and personal personas, you gain valuable insights into customer behaviors, preferences, and trends
Extended Reach
Beyond LinkedIn
- Access Larger Audiences Platforms like Facebook and Instagram have significantly larger user bases than LinkedIn. By targeting decision-makers where they are most active, CIENCE helps you expand your reach.
- Diverse Engagement Opportunities Personal social media platforms offer various content formats—such as video, stories, and interactive posts—that provide different ways to engage with your audience.
Improved Attribution
and Analytics
- Better Data Insights CIENCE’s unified audience data allows for more accurate tracking of customer journeys, improving your understanding of how social media campaigns contribute to sales.
- Optimized Campaign Strategies Our data-driven insights help you continuously optimize your targeting, messaging, and overall campaign strategy for improved results.
Why Choose
CIENCE for Audience Data Solutions?
- Unified B2B and B2C Data Expertise CIENCE combines B2B and B2C data to provide a complete audience profile, helping you reach the right decision-makers with the right message, regardless of the channel.
- Advanced AI and Data Enrichment Our AI-driven tools enrich data from multiple sources to ensure that your audience targeting is accurate, up-to-date, and effective.
- Scalable, Privacy-Compliant Solutions We provide scalable data solutions that adhere to all major privacy regulations, so you can focus on engagement and growth with confidence.
- Omnichannel Mastery From social media to ad platforms, our data solutions allow you to reach audiences across every channel with precision, consistency, and impact.