As a reliable addition to your marketing mix, CIENCE offers what many other budget line-items cannot:
An immediate path to market focused solely on your must-win clients.
Qualified meetings are the goal of deploying CIENCE. Response times matter for interested prospects. We
provide human qualification + sales assistance in a scalable way. All activities are geared to creating new
opportunities. We aim to build consistency of approach
into a repeatable formula, offering the ability to manage forecasts and growth.
We start sales conversations with your must-win
logos. With CIENCE, you are not handing over leads
the sales team rejects out of hand. Your credibility of
delivering the goods when it comes to Sales Qualified
Leads is bona fide.
Investing in Outbound services is the fastest, most direct path to market. Unlike virtually all other marketing and ad spend– comparing SEO, Content Marketing, Display Ads, Public Relations, Retargeting, Social Media Marketing, Print/Radio/TV spend– Account-Based prospecting is measured in weeks, not months (nor years).
You won’t bog down figuring out the in’s & out’s of lead list
buying, then recruiting, hiring, staffing, and managing lead gen roles. We know data, research, and outreach are hard… Full of monotonous work, then rejection after rejection. In-house employees (SDR’s, Sales Researchers, Sales Ops) burn-out quickly and have short tenures– all on your dime. This is an
area to consider outsourcing shines.
“They provide quality feedback that you don’t typically receive from an outsourcing partner.”
Casey Griswold , Founder
“CIENCE’s approach to lead generation reliably yields scheduled appointments and easily managed sales data. They’re committed to reliable research and delivering results.”
Chris Barnett, Founder & President
I’m familiar with Account-Based Marketing or pure demographic targeting of individual prospects. I always focus on the ICP (Ideal Customer Profiles) to ensure only the right leads are found.
My team of Lead Researchers identifies the decision makers at your target accounts. We have the ability to sift through a wide variety unique attributes for each prospect for deeper personalization or qualification in your outreach phase. We also validate your existing leads and enrich them with unique data attributes.
I pride myself on meticulous detail-orientation.
I’m good at light qualification– turning
Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs), where bad-fit leads never make it to sales.
I map individually to customer accounts, performing critical tasks efficiently without constant supervision. I’m comfortable over chat, phone, or email.
I’ve completed external certification
programs from companies like Salesforce
and Hubspot to provide you administrative
and sales support.
I’m skilled at delivering highly personalized emails and outbound phone calls to your prospects. I also test and continually optimize my approach on your behalf to win more meetings.
My team is scalable– we can expand as demand dictates. We’re your partner, seamlessly acting as an arm of your organization. We provide you visibility of progress with regular reports from our CIENCE Platform.
We also compile detailed notes that your internal Account Executives and Sales Managers need at critical sales handoff points.
Managed sales specialization is a clear winner as part of any marketing budget. You’ll spend less to acquire more—virtually every fast-growth B2B company has proven this thesis. And since generating new business is part of your mandate, we’re here to help.
We’ve guided CMO’s, VP’s and Directors of Marketing and Demand Gen seeking to optimize growth.
Can I clean/enrich my current lists and CRM?
Is it possible to employ ABM strategies to these buyers?
Pipeline / Opportunity creation for current sales team
Poor-to-non-existent lead response times (Inbound SDR)
ROI from Marketing spend
Insufficient Quality of opportunities
Inaccurate Sales Research/Intelligence (targeting)
Inability to attract key logo’s
Ineffective account executive prospecting
Time to Go-to-market and outreach
Costs of sales development resources
Value/standing in the eyes of your VP of Sales + CEO
The good news is the CIENCE ability to hone in on target market and ideal clients quickly. Then bring a wealth of successful, market-proven campaigns for virtually any industry you’re targeting.
You can expect a responsive team dedicated to your business. Every CIENCE SDR comes with the expertise of
sales certifications, experience with modern sales development tools, and is grounded in the fundamentals of account-based marketing. Your Customer Success Managers provide additional insights into leading prospect theory, methodologies, and strategies.
Our vision is to apply sales specialization and time-on-task to improve the number of new business opportunities we can generate for your business.