Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Frank Cespedes teaches at Harvard Business School. His most recent book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press), which was cited as, “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and “perhaps the best sales book ever” … Continue reading Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing