Traverse Bay Strategy Group
Research, Greater Mack Ave, St Clair Shores, , 48080, Michigan, 22100, United States, 1-10 Employees
Who is TRAVERSE BAY STRATEGY GROUP
Traverse Bay Group is a strategic consultancy - specialized in select research, analytics, and strategic disciplines - designed to understand, manage, strengthen, and grow reputation-driv...
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- Headquarters: 22100 Greater Mack Ave, St Clair Shores, Michigan, 48080, United States
- Date Founded: 2001
- Employees: 1-10
- Revenue: Under $1 Million
- Active Tech Stack: See technologies
- CEO: Sue Palmer
Industry: Research
SIC Code: 8711
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Frequently Asked Questions Regarding Traverse Bay Strategy Group
Answer: Traverse Bay Strategy Group's headquarters are located at Greater Mack Ave, St Clair Shores, , 48080, Michigan, 22100, United States
Answer: Traverse Bay Strategy Group's official website is https://traversebaygroup.com
Answer: Traverse Bay Strategy Group's revenue is Under $1 Million
Answer: Traverse Bay Strategy Group's SIC: 8711
Answer: Traverse Bay Strategy Group has 1-10 employees
Answer: Traverse Bay Strategy Group is in Research
Answer: Traverse Bay Strategy Group contact info: Phone number: Website: https://traversebaygroup.com
Answer: Traverse Bay Group is a strategic consultancy - specialized in select research, analytics, and strategic disciplines - designed to understand, manage, strengthen, and grow reputation-driven businesses. The firm was established in 2001 and has been of service to some of the largest and most respected Hospitals, Academic Medical Centers, Institutions of Higher Learning, Utilities and Energy Producers, and Professional Service firms in the United State. Selection and preference in numerous complex businesses, is based on reputation... that is, the clearly held belief that a firm is superior or excellent, by comparison to alternative providers. In these businesses, reputation drives preference and selection. Traverse Bay's approach is unique, in that it employs a disciplined and proven research procedure to understand which specific product/service elements, which messages, which actions, and which branding mechanisms combine to deliver the most powerful preference in a competitive context. The work of the firm is quantitative in nature, and as a result provides highly predictive learning. Traverse Bay clients achieve, on average, an increase in marketing ROI of 8 - 12 %. Traverse Bay Strategy Group was formed in 2001, by executive partners from the leading global advertising agencies and management consultancies. The firms clientele include major health systems, medical equipment manufacturers, universities, and complex engineering and manufacturing businesses.
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