Openmind
Marketing And Advertising, 3 World Trade Center, New York, 10007, United States, 51-200 Employees
Phone Number: +18*********
Who is OPENMIND
OPENMIND is a bespoke team within GroupM, made up of best-in-class digital, offline and integrated media experts who work together for Nestle. At OPENMIND, we feature our Pervasive Perfor...
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Headquarters: 3 World Trade Center, New York, New York, 10007, United States
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Date Founded: 2013
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Employees: 51-200
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Revenue: $500 Million to $1 Billion
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Active Tech Stack: See technologies
Industry: Marketing and Advertising
SIC Code: 7379
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NAICS Code: 541519 |
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Frequently Asked Questions Regarding OPENMIND
Answer: OPENMIND's headquarters are located at 3 World Trade Center, New York, 10007, United States
Answer: OPENMIND's phone number is +18*********
Answer: OPENMIND's official website is https://openmindonline.it
Answer: OPENMIND's revenue is $500 Million to $1 Billion
Answer: OPENMIND's SIC: 7379
Answer: OPENMIND's NAICS: 541519
Answer: OPENMIND has 51-200 employees
Answer: OPENMIND is in Marketing and Advertising
Answer: OPENMIND contact info: Phone number: +18********* Website: https://openmindonline.it
Answer: OPENMIND is a bespoke team within GroupM, made up of best-in-class digital, offline and integrated media experts who work together for Nestle. At OPENMIND, we feature our Pervasive Performance model to drive revenue and long-term value for our clients. Pervasive Performance is rooted in the belief that Brand and Performance are inextricably linked. Brand is more than the upper funnel. Not only does it drive awareness and consideration, but it creates demand, drives preference, and most importantly, gives a reason to pay a premium and come back. Performance is more than direct response. Its an approach driving results. Its about driving profit, not just conversion. Its about driving long-term value and not just short-term sales. Pervasive Performance comes to life behind the following tenets: 1. Full Funnel Design With a business-outcome focus, we connect audiences and channels throughout the funnel with each layer featuring unique creative, optimization metrics and KPIs. 2. Audience First We deal in media but care more about audiences. Our clients' most valuable audiences are identified and prioritized with personalized, sequenced creative in brand safe environments. 3. Proving Sales Connecting online media to brick and mortar sales to understand total performance. 4. Relentless Optimization Daily digital platform optimization and near term granular evaluation and optimization of all channels is combined with long term Market Mix Modeling to ensure that every dollar spent is maximized. 5. Technology Enablement and Automation Eliminating manual, repeatable labor to fuel strategy and insights.
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