Moskowitz Jacobs

Moskowitz Jacobs

Market Research, 1025 Westchester Ave., White Plains, New York, 10604, United States, 11-50 Employees

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Who is MOSKOWITZ JACOBS

In 1981, a Harvard PhD Dr. Howard R. Moskowitz established Moskowitz Jacobs Inc. (MJI). He found a way to capture consumer interest levels for any product, service or positioning statemen...

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  • 1025 Westchester Ave., White Plains, New York, 10604, United States Headquarters: 1025 Westchester Ave., White Plains, New York, 10604, United States
  • 1981 Date Founded: 1981
  • 11-50 Employees: 11-50
  • dollar-icon Revenue: $10 Million to $25 Million
  • tech-icon Active Tech Stack: See technologies

industries-icon Industry: Market Research

SIC SIC Code: 7372 | NAICS Code: 541611 | Show More

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Frequently Asked Questions Regarding Moskowitz Jacobs

Answer: Moskowitz Jacobs's headquarters are located at 1025 Westchester Ave., White Plains, New York, 10604, United States

Answer: Moskowitz Jacobs's phone number is +13*********

Answer: Moskowitz Jacobs's official website is https://ideamap.net

Answer: Moskowitz Jacobs's revenue is $10 Million to $25 Million

Answer: Moskowitz Jacobs's SIC: 7372

Answer: Moskowitz Jacobs's NAICS: 541611

Answer: Moskowitz Jacobs has 11-50 employees

Answer: Moskowitz Jacobs is in Market Research

Answer: Moskowitz Jacobs contact info: Phone number: +13********* Website: https://ideamap.net

Answer: In 1981, a Harvard PhD Dr. Howard R. Moskowitz established Moskowitz Jacobs Inc. (MJI). He found a way to capture consumer interest levels for any product, service or positioning statement across any industry and turned those responses into sophisticated models. The approach mixed and matched many different ingredients or concepts and ideas about the product and measured the consumer's response. What resulted was a pin-point accurate, decision-making tool which could identify an individual`s likelihood of embracing a product based on their reactions to different concepts. This model became the first IdeaMap program from MJI, which remains the Company`s most popular product to this day. More than two decades later, the Company`s full suite of products has grown to accommodate a broad range of research needs in marketing, product development, advertising and strategy: - from highly customized projects with dedicated consulting support for more complex product creation and re-launch needs - to rapid deployment, flexible, self-authored web-based studies which handle a wider range of product, messaging, positioning and graphics testing

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