Dallas Holiday Parade

Dallas Holiday Parade

Entertainment, 1200 Lakeridge Ln, Irving, Texas, 75063, United States, 1-10 Employees

dallasholidayparade.com

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Who is DALLAS HOLIDAY PARADE

A GIFT TO DALLAS In 1987, The Adolphus and Children's Medical Center Dallas each reached historic milestones by celebrating 75th anniversaries. The Adolphus had prospered to become intern...

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industries-icon Industry: Entertainment

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Dallas Holiday Parade Org Chart and Mapping

Jeffrey Giles

Chief Executive Officer

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Frequently Asked Questions Regarding Dallas Holiday Parade

Answer: Dallas Holiday Parade's headquarters are located at 1200 Lakeridge Ln, Irving, Texas, 75063, United States

Answer: Dallas Holiday Parade's official website is https://dallasholidayparade.com

Answer: Dallas Holiday Parade's revenue is Under $1 Million

Answer: Dallas Holiday Parade has 1-10 employees

Answer: Dallas Holiday Parade is in Entertainment

Answer: Dallas Holiday Parade contact info: Phone number: Website: https://dallasholidayparade.com

Answer: A GIFT TO DALLAS In 1987, The Adolphus and Children's Medical Center Dallas each reached historic milestones by celebrating 75th anniversaries. The Adolphus had prospered to become internationally acclaimed, and Children's Medical Center Dallas had become one of the premier healthcare facilities for children in the United States. In search of an appropriate gift for the citizens of Dallas for allowing these institutions to prosper, the hotel proposed the idea of a parade to Children's Medical Center Dallas. The parade would kick-off the holiday season for the city, bring families to downtown Dallas, thus encouraging a revitalization effort, and function as a significant fundraiser for Children's Medical Center Dallas. AN INSTANT WINNER The magical combination of children, the holiday season and charity was embraced by Children's Medical Center Dallas and proved to be an instant winner. On December 3, 1988, the first parade was lovingly produced by the employees of The Adolphus and Children's Medical Center Dallas and was enjoyed by a crowd of 70,000 enthusiastic children and their family members. The event became known among hotel and hospital employees as the "Miracle on Commerce Street." THE PARADE CONTINUES TO GROW The parade grew quickly. In 1993, international retailer Neiman Marcus signed on as the title sponsor. In 2008, after 15 years, Neiman Marcus retired as the title sponsor of the parade. Their wonderful partnership and support of the parade over the years helped drive this Christmas parade to the level it is today. The Dallas Holiday Parade regularly draws crowds of more than 450,000. More than 350 television stations in 159 markets have syndicated the parade. It has become a holiday tradition for thousands of families throughout North Texas and coast to coast. SAME GREAT EVENT, NEW FACES In the spring of 2017, after nearly 30 years of hosting the Dallas Children's Health Holiday Parade, Children's Health announced the decision to move forward with other new and meaningful ways to bring holiday cheer to families in the North Texas area while remaining focused on the mission of making life better for children. Meanwhile, Jeff Giles, president and CEO of Dallas-based HTEDance and Spirit Group, announced his intent to keep the parade marching! HTEDance and Spirit Group haD been a long-time partner of the parade, bringing pageantry and beautiful productions to the event. In addition, Jeff is known throughout the parade industry for providing beautiful productions for other large-scale parades and events from coast to coast. Threw his efforts, together with Cassie Collins, parade director, and many of the committee members and parade volunteers, they ensured this time-honored tradition would continue its march through the streets of Downtown Dallas each December. He secured sponsor partnerships with Toyota, the Statler Hotel and numerous others that would guarantee just that.

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