CIENCE is Hiring!Read
Our business is growing rapidly and so is our team! Join CIENCE today and build an amazing career.
Lead Generation Companies – A Guide To Rule Them AllRead
There are many Lead Generation companies on the market. But how to choose the best one? Make the right decision with our expert tips and special tools.
Most Recent Posts
To Chatbot or Not to Chatbot for B2B Lead Generation?Read
Only 0.5% of B2B companies use chatbots. Are you with them or do you want to improve the ROI of your B2B lead generation? CIENCE can show how.
How to Build a Sales Funnel – B2B ModelRead
CIENCE provides the most comprehensive insight into purchase funnel models - and how to build or modify them for maximum sales effectiveness.
The Journey from Website Visitor to a Scored LeadRead
Salespeople complain on spending much time on badly qualified leads from Marketing and never closing. Learn how tools like Albacross can solve this problem.
Sales Specialization – Can We Survive Any Longer Without It?Read
As B2B buying cycles are getting longer and involving more decision-makers, sales specialization becomes increasingly essential to the success of a company. Instead of retaining jacks-of-all-trades, prosperous organizations choose to assign different tasks along the pipeline to trained professionals. We, at CIENCE, are sales specialization devotees and practitioners. And we strongly believe that the distribution of various selling roles among different…
B2B Buying Analysis Paralysis: The Hardships of a Decision-Maker in the Era of Information AbundanceRead
In their What Sales Should Know About Modern B2B Buyers, Gartner reminded us of how overwhelming the buying process might be, especially for a company's decision-makers. At times, the purchase experience is frustrating to the extent of regret and even refuse to close a deal. Our CMO, Eric Quanstrom calls this situation "buying analysis paralysis." We've all been in these shoes: from…
Day in the Life: Customer Success ManagerRead
For a B2B service provider craving to retain clients and gain recurring revenue, a Customer Success Manager is an essential asset. However, more often than not, we see companies that don't have this position. Furthermore, there are still firms that stop efficient communication with clients once the deal is closed. As a result, many of their customers suffer from poor service and…
Sales Trends at the Quarter-PoleRead
April is the time when all the companies make their quarter-pole analysis, summaries, and match against predictions for the current year. Though it heavily depends on the industry, this period provides a valuable insight into the performance of a firm. This is why it's critical to track the sales trends throughout the year. As usual, a company lays down a selling plan…
Day in the Life: ResearcherRead
Researchers are key elements of a successful [tooltip text="Create a lead generation process that actually works"]sales lead generation process[/tooltip]. The quality of a researcher's work will influence the effectiveness of your outbound prospecting. They can fill your sales pipeline with potential clients and facilitate the work of your sales team, but they can also kill it in the very beginning. At…