Sales Expert Interviews

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As B2B buying cycles are getting longer and involving more decision-makers, sales specialization becomes increasingly essential to the success of a company. Instead of retaining jacks-of-all-trades, prosperous organizations choose to assign different tasks along the pipeline to trained professionals. We, at CIENCE, are sales specialization devotees and practitioners. And we strongly believe that the distribution of various selling roles among different…
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Sales Specialization – Can We Survive Any Longer Without It?