Frank Cespedes: How to Build and Manage Your Multi-Channel MarketingRead
Frank Cespedes teaches at Harvard Business School. His most recent book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press), which was cited as, “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and “perhaps the best sales book ever” (Forbes). His new book (Harvard…
Most Recent Posts
To Chatbot or Not to Chatbot for B2B Lead Generation?Read
Only 0.5% of B2B companies use chatbots. Are you with them or do you want to improve the ROI of your B2B lead generation? CIENCE can show how.
CIENCE Named 2019 Los Angeles LeaderRead
CIENCE hit Top 4 Los Angeles IT and Business Services ranking by Clutch. We're grateful to our hard-working team and to our customers who acknowledge our contribution to their business growth.
5 Features of an Effective Email Subject LineRead
Subject line is the first thing prospects see in your email. Don't give them a chance to send it to trash. Learn to write catchy and irresistible.
Outbound Marketing for #Inbound18 (Internal Case Study)Read
Outbound marketing can foster inbound activities for B2B companies. Learn how CIENCE set 30+ appointments at INBOUND18 conference and converted them to deals.
Buyer Persona vs. Ideal Customer Profile: How They Help Your SalesRead
In this post, we study ICP and BP in detail, determine their differences, discuss their role in your business, and provide guidelines on how to create them.
B2B Outbound Marketing Strategy: Work for Your Sales Team!Read
In B2B, outbound marketing strategy is an essential element of a successful business plan for companies that want to create predictable revenue and grow.
21 Best Outbound Marketing Infographics of All TimeRead
Outbound marketing (OM) is a compound activity that aims to gain more leads in a sales funnel. It consists of many different processes and is managed by a sales team in cooperation with marketing experts. That is why understanding how outbound marketing works might be a difficult task. We, at CIENCE, have been studying this process for quite a while. Furthermore,…