B2B Sales Email Guide: How to Nail a Cold Email CampaignRead
Everything you need to know about how to plan and conduct a cold email campaign. Get a snack, because this is a long one.
CIENCE Named #1 Call Center and a Top B2B Company Worldwide (Clutch)Read
Traditional call center services have changed dramatically over the past decade-- shaped by emergent trends like cloud technology and multi-channel outreach. Call center services, especially for Lead Generation, add value to your business. As such, we are thrilled to share that CIENCE Technologies has been named as the #1 Call Center Service Firm in the world as part of the…
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Sales and Marketing Conferences 2020 CalendarRead
The expansive, definitive list of Sales and Marketing events going on in 2020
Mobile Optimization for B2B. What Marketers Really Think about ItRead
It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Is this also true for B2B websites? On the one hand, CIENCE doesn’t get much traffic…
Frank Cespedes: How to Build and Manage Your Multi-Channel MarketingRead
Frank Cespedes teaches at Harvard Business School. His most recent book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press), which was cited as, “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and “perhaps the best sales book ever” (Forbes). His new book (Harvard…
How Small Businesses Should Format a Long-Term SEO StrategyRead
What are the benefits of a small business SEO strategy? Clutch reveals survey results and highlights the most popular small business SEO activities.