Sales Leads

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Local lead generation is an effective strategy for B2B companies seeking to increase the number of their clients in a particular geographic location. Though much has been written on marketing tools for conducting outreach in a certain area for B2C, there are few valuable articles on sales prospecting. Meanwhile acquiring local buyers can be an excellent start for a new…
In their What Sales Should Know About Modern B2B Buyers, Gartner reminded us of how overwhelming the buying process might be, especially for a company's decision-makers. At times, the purchase experience is frustrating to the extent of regret and even refuse to close a deal. Our CMO, Eric Quanstrom calls this situation "buying analysis paralysis." We've all been in these shoes: from…
According to the recent survey, lead generation is a key pain point for 60% of marketers, and it's unlikely to change for another couple of years. Constantly increasing competition and abundance of information makes it very difficult for a company to track, reach and engage with potential clients. As a result, many businesses find it hard not only to succeed but…
When it comes to outbound prospecting, a website can pull your leads further into your sales funnel or otherwise scare off your potential clients. Why does it happen? And, most importantly, how to make your website lead generation work in line with your outbound campaign? At CIENCE we have created and implemented 681 campaigns for 354 companies across 17 industries. We studied the…
Researchers are key elements of a successful . The quality of a researcher's work will influence the effectiveness of your outbound prospecting. They can fill your sales pipeline with potential clients and facilitate the work of your sales team, but they can also kill it in the very beginning. At CIENCE, we use only researchers for our outbound prospecting, because we…
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Day in the Life: Researcher