B2B Sales Email Guide: How to Nail a Cold Email CampaignRead
Everything you need to know about how to plan and conduct a cold email campaign. Get a snack, because this is a long one.
CIENCE Named #1 Call Center and a Top B2B Company Worldwide (Clutch)Read
Traditional call center services have changed dramatically over the past decade-- shaped by emergent trends like cloud technology and multi-channel outreach. Call center services, especially for Lead Generation, add value to your business. As such, we are thrilled to share that CIENCE Technologies has been named as the #1 Call Center Service Firm in the world as part of the…
Most Recent Posts
B2B Event Lead Generation – How to Make Conferences Work For YouRead
CIENCE shares the best practices for conference attendees to generate and convert prospects in a comprehensive guide to B2B event lead generation.
The Magical High-Quality Sales Lead — How to Tame a UnicornRead
High-quality sales leads are somewhat like unicorns — equally admired and desired. They are the core of CIENCE business — the very best we can give to our client.
BANT Lead Qualification Method is Over, Take NOTERead
BANT was a breakthrough in sales in the pre-transistor computers era. About 60 years have passed. Selling's changed dramatically. So why do we still use it?
Buyer Persona and Ideal Customer Profile: How They Help Your SalesRead
In this post, we study ICP and BP in detail, determine their differences, discuss their role in your business, and provide guidelines on how to create them.
The Journey from Website Visitor to a Scored LeadRead
Salespeople complain on spending much time on badly qualified leads from Marketing and never closing. Learn how tools like Albacross can solve this problem.
Local Lead Generation (B2B) — Top Tips to Geo-Target EffectivelyRead
Local lead generation is an effective strategy for B2B companies seeking to increase the number of their clients in a particular geographic location. Though much has been written on marketing tools for conducting outreach in a certain area for B2C, there are few valuable articles on sales prospecting. Meanwhile acquiring local buyers can be an excellent start for a new…
B2B Buying Analysis Paralysis: The Hardships of a Decision-Maker in the Era of Information AbundanceRead
In their What Sales Should Know About Modern B2B Buyers, Gartner reminded us of how overwhelming the buying process might be, especially for a company's decision-makers. At times, the purchase experience is frustrating to the extent of regret and even refuse to close a deal. Our CMO, Eric Quanstrom calls this situation "buying analysis paralysis." We've all been in these shoes: from…
Lead Generation Challenges – Problems You’ll Face and How to Avoid ThemRead
According to the recent survey, lead generation is a key pain point for 60% of marketers, and it's unlikely to change for another couple of years. Constantly increasing competition and abundance of information makes it very difficult for a company to track, reach and engage with potential clients. As a result, many businesses find it hard not only to succeed…