Surviving Pandemics and Recessions with Outbound MarketingRead
It’s almost incalculable how much the Coronavirus has affected our everyday life and workflows. While everyone, including customers, has shifted towards work from home (WFH) policies, business owners all over the world are left to wonder: Will we be able to sell our products or services, and what is the best path to profits in such difficult times? CIENCE has worked…
Most Recent Posts
The Outbound Assist — How Outbound Tactics Make Inbound Leads GrowRead
In 2015, HubSpot published the result of their traffic research, stating that 46% of traffic that B2B companies across all the industries get to their websites is direct. However, according to Paul Koks and Online Metrics, direct traffic over 20% is a sign of incorrect Google Analytics settings. Direct traffic remains an enigma for marketers. Yet the truth of the…
The Magical High-Quality Sales Lead — How to Tame a UnicornRead
High-quality sales leads are somewhat like unicorns — equally admired and desired. They are the core of CIENCE business — the very best we can give to our client.
BANT Lead Qualification Method is Over, Take NOTERead
BANT was a breakthrough in sales in the pre-transistor computers era. About 60 years have passed. Selling's changed dramatically. So why do we still use it?
Buyer Persona and Ideal Customer Profile: How They Help Your SalesRead
In this post, we study ICP and BP in detail, determine their differences, discuss their role in your business, and provide guidelines on how to create them.
The Journey from Website Visitor to a Scored LeadRead
Salespeople complain on spending much time on badly qualified leads from Marketing and never closing. Learn how tools like Albacross can solve this problem.
Local Lead Generation (B2B) — Top Tips to Geo-Target EffectivelyRead
Local lead generation is an effective strategy for B2B companies seeking to increase the number of their clients in a particular geographic location. Though much has been written on marketing tools for conducting outreach in a certain area for B2C, there are few valuable articles on sales prospecting. Meanwhile acquiring local buyers can be an excellent start for a new…
B2B Buying Analysis Paralysis: The Hardships of a Decision-Maker in the Era of Information AbundanceRead
In their What Sales Should Know About Modern B2B Buyers, Gartner reminded us of how overwhelming the buying process might be, especially for a company's decision-makers. At times, the purchase experience is frustrating to the extent of regret and even refuse to close a deal. Our CMO, Eric Quanstrom calls this situation "buying analysis paralysis." We've all been in these shoes: from…
Lead Generation Challenges – Problems You’ll Face and How to Avoid ThemRead
According to the recent survey, lead generation is a key pain point for 60% of marketers, and it's unlikely to change for another couple of years. Constantly increasing competition and abundance of information makes it very difficult for a company to track, reach and engage with potential clients. As a result, many businesses find it hard not only to succeed…