Surviving Pandemics and Recessions with Outbound MarketingRead
It’s almost incalculable how much the Coronavirus has affected our everyday life and workflows. While everyone, including customers, has shifted towards work from home (WFH) policies, business owners all over the world are left to wonder: Will we be able to sell our products or services, and what is the best path to profits in such difficult times? CIENCE has worked…
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The mechanics of getting outbound to work are deceptively complex, and it turns out the economics are too: even at a relatively small scale, it can be a little daunting to understand the math of outbound. But, without properly looking at the numbers, it’s not possible to make a rational decision about spending on the outbound. As with other customer…
CARES Act Stimulus Package – What Businesses Should Be Doing NowRead
It’s tempting to say that this is about as clean an economic stimulus as it gets. Perhaps there is strong recognition on behalf of lawmakers that the US Government will be on the hook for worker salaries -- whether through unemployment claims or now through forgivable loans, and as I business owner, I appreciate the simplicity of this approach: the capabilities and systems to deliver the right amount of stimulus (about equal to a monthly paycheck, very month) directly to most Americans’ bank accounts already exists in the form of corporate (and especially small business) payroll systems.
How Much Should an Appointment Cost for a Subscription-Based B2B?Read
In this post, we introduce MPPoA to help B2B SaaS companies and subscription-based firms estimate and control the efficiency of their sales development.
What’s the Price of a Lead? (Appointment Setting Services Costs Analysis)Read
What's the price of a lead? That's a dominating question of any business when it comes to sales process. And most importantly - is there a way to decrease it?