Frank Cespedes
Building and Managing a Multi-Channel Approach

Frank Cespedes teaches at Harvard Business School. His most recent book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press), which was cited as, “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and “perhaps the best sales book ever” (Forbes). His new book (Harvard Business Review Press, forthcoming) is about what is and is not changing in sales, and why knowing the difference matters.