Month: November 2019
The Best and Worst Cold Emails of NovemberRead
First off, shout out to everyone continuing the “Best & Worst of Cold Emails” series with us! If you’re new to this thing, we are taking a look at some of the best and worst cold emails that we’ve received from other companies - to give readers and writers a few insights on what makes cold outreach good, bad, and…
B2B Event Lead Generation – How to Make Conferences Work For YouRead
CIENCE shares the best practices for conference attendees to generate and convert prospects in a comprehensive guide to B2B event lead generation.
Frank Cespedes: How to Build and Manage Your Multi-Channel MarketingRead
Frank Cespedes teaches at Harvard Business School. His most recent book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press), which was cited as, “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and “perhaps the best sales book ever” (Forbes). His new book (Harvard…