Month: July 2018
What’s the Price of an Appointment? (Cost Per Lead Formula + Costs Analysis)Read
What's the price of a lead? That's a dominating question of any business when it comes to sales process. And most importantly - is there a way to decrease it?
An Expert’s Guide to Outbound Marketing Strategy: Sales Will Thank YouRead
In B2B, outbound marketing strategy is an essential element of a successful business plan for companies that want to create predictable revenue and grow.
21 Best Outbound Marketing Infographics of All TimeRead
Outbound marketing (OM) is a compound activity that aims to gain more leads in a sales funnel. It consists of many different processes and is managed by a sales team in cooperation with marketing experts. That is why understanding how outbound marketing works might be a difficult task. We, at CIENCE, have been studying this process for quite a while. Furthermore,…
How to Take Control Over Cold Email DeliverabilityRead
Cold email deliverability is Achilles heel of any campaign. However, you can control it by configuring your email account and working with templates.